Senior Director of Demand Generation, SecurityScorecard
$200-240k
OTE
+ Stock options
Cybersecurity ratings & risk management
Be an early applicant
Cybersecurity ratings & risk management
501-1000 employees
Be an early applicant
$200-240k
OTE
+ Stock options
501-1000 employees
Company mission
To make the world a safer place by transforming the way organisations understand, mitigate, and communicate cybersecurity risk to their boards, employees and vendors.
Role
Who you are
- 7 to 10 years of experience in demand generation, including hands-on account-based marketing (ABM), ideally supporting enterprise or tier 1/tier 2 account strategies
- Experience in a cybersecurity company, or marketing to technical or IT buyers (CISOs, CIOs, DevOps, developers)
- Hands-on, power-user experience with Salesforce (building and pulling your own reports) and at least one marketing automation platform (Marketo, HubSpot, Pardot, or similar)
- Experience with 6sense or a comparable ABM/intent-data platform strongly preferred
- Solid grounding in marketing operations fundamentals: attribution tracking, lead management, and funnel management
- Comfort operating in a lean, decentralized marketing team, including hands-on campaign execution and copywriting when needed
- Exposure to AI-driven marketing or sales tools, and a genuine willingness to learn and adopt new AI orchestration approaches
- Proven track record of building demand generation programs that grew revenue and pipeline
- Excellent communication and cross-functional collaboration skills
- Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus
What the job involves
- Pipeline creation is the number one priority for this role. You will partner closely with sales leadership to build and scale enterprise pipeline, with account-based marketing (ABM) as a core, daily discipline
- Demand Generation & ABM Strategy: Own and evolve SecurityScorecard's demand generation strategy, with ABM as the core approach for targeting high-value enterprise accounts. Partner with sales to build personalized, pod-based campaigns aligned to account teams (BDR, AE, CSM)
- Multi-Channel Campaigns: Plan and execute multi-channel campaigns, including email, paid digital, social, webinars, and events, to generate and nurture pipeline through the funnel
- Marketing Operations & Analytics: Operate with real fluency in Salesforce and at least one marketing automation platform (Marketo, HubSpot, or Pardot). Partner closely with marketing operations on attribution tracking, lead management, and funnel reporting
- ABM Platform Ownership: Use 6sense (or a comparable ABM/intent platform) to identify and engage target accounts; prior hands-on implementation experience is a strong plus
- AI-Driven Marketing: Bring exposure to, and genuine enthusiasm for, AI-driven marketing and sales orchestration tools (AI BDR agents, Agentforce, or similar). This function is actively piloting AI-driven approaches to pipeline generation
- Sales Collaboration: Work as a true extension of the sales organization, aligning demand generation programs with regional pod structures and enterprise sales cycles
- Team Leadership: Manage a team of two (a full-time demand generation manager and a contractor), with a hands-on, self-sufficient approach suited to a lean, decentralized marketing organization
- Budget Management: Own the demand generation budget and ensure maximum ROI from marketing investment
- Market Research: Stay current on industry trends, market conditions, and customer insights to keep strategy sharp
Our take
Organisations understand the value of data, and the business partnerships that will help them leverage it. However, involving more companies increases the risk of vulnerabilities and, therefore, costly data breaches. SecurityScorecard is a cloud-based enterprise SaaS solution that helps organisations assess and manage cybersecurity risks, offering analyses of potential partner companies using A-F security ratings.
SecurityScorecard looms over its competitors as it covers millions of companies, offering near-instant cybersecurity analyses and an array of capabilities. It has a large, global, and big-name customer base, including 9 of the top 10 pharmaceutical companies and 9 of the top 10 banking institutions - and it is likely to go public in the next few years.
The company has consolidated an impressive lead in a sector that will certainly continue to grow. It continues to bolster its offering, for example with the release of its supply chain cyber risk management platform, MAX, as well as through the acquisition of internet scanning startup Driftnet.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2021
$180m
SERIES E
Jun 2019
$50m
SERIES D
Total funding: $292.2m
Company benefits
- Stock options
- 12 weeks of paid maternity leave / 4 weeks paid paternity leave
- Work from home opportunities
- Medical, dental, and vision coverage
- Unlimited PTO
- 401K
- $3k annual education stipend per employee
- Full access to our learning platform and company professional development events
- Up to $10K referral bonus
Company HQ
Midtown South, New York, NY
Leadership
Aleksandr Yampolskiy
(CEO & Co-Founder)Worked at Oracle and Goldman Sachs, before serving for 2 years as CISO of Gilt Group. Founded NYC Technology Startup, Meetup, in 2012 and then worked as CTO of Cinchcast.
Sam Kassoumeh
(COO & Co-Founder)Progressed from Technology Compliance Manager to Head of Security and Compliance at Gilt Groupe within 4 years, and worked as Cyber Security Advisor for Billy.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 33 more jobs at SecurityScorecard