Field Marketing Manager, cove

• 4-8+ years in field marketing & event marketing roles
• Experience hosting highly curated events for enterprise buyers
• Strong project management background—detail-oriented, proactive, and resourceful
• Comfortable working directly with senior executives and high-profile partners
• Deep understanding of B2B SaaS pipeline, sales cycles, and revenue alignment
• Creative thinker with a knack for finding unique, memorable event ideas
• Ability to manage budgets and negotiate vendors
• Excellent communicator who thrives in a fast-moving environment

Desirable

• The Field Marketing Manager will own Cove’s full event strategy—from intimate ABM dinners to executive experiences to large-scale industry trade shows
• You’ll design high-impact events that deepen customer relationships and accelerate enterprise deals already in motion
• This role sits at the center of sales, marketing, customer success, and leadership, ensuring every event drives measurable revenue outcomes
• This is not a “run logistics” role. It’s a strategic position for someone who knows how to create the right environment, with the right people, to move a prospect from interest to opportunity
• Own the planning, execution, and optimization of all Cove events—ABM dinners, VIP executive experiences, customer roundtables, trade shows, partner activations, and product-focused events
• Organize user-focused events, meetups, and onsite experiences that deepen platform engagement, showcase new capabilities, and create natural pathways for upsells across customer portfolios
• Build a structured playbook for turnout, engagement, and follow-through for each event type
• Develop event concepts that feel premium, personal, and tailored to top accounts
• Work closely with Sales to identify who should attend, why, and what success looks like
• Manage budgets, venues, vendors, catering, logistics, swag, and travel
• Partner with Sales leadership to ensure every event ties directly to pipeline goals
• Map target accounts and curate personalized experiences that help convert them into opportunities
• Track event ROI—from attendance → engagement → meetings → opportunities → revenue
• Build structured pre-event, during-event, and post-event workflows alongside Sales
• Ensure every event reflects Cove’s premium brand and the “Where AI Meets Utility” identity
• Build experiences that show—not tell—Cove’s value, product story, and customer impact
• Partner with design to source visuals, signage, collateral, and event-specific assets
• Create meaningful experiences for existing customers—roundtables, open houses, portfolio visits—to drive expansion and retention
• Collaborate with Cushman & Wakefield and other major partners on co-hosted experiences
• What Success Looks Like:
• Increased attendance from top accounts
• Higher opportunity creation rates post-event
• A repeatable event playbook that Sales and Marketing rely on
• Executive-level events that leave a lasting impression
• Seamless execution—from first invite to post-event follow-up
• Strong relationships with customers, partners, and internal stakeholders