Senior Director of Brand Marketing, Perk
US & Europe
3 days a week in office
Corporate travel platform
Posted today
Corporate travel platform
1001+ employees
Posted today
3 days a week in office
1001+ employees
Company mission
To remove shadow work, giving people time back to focus on real work, with real impact.
Role
Who you are
- If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team
- You’re a B2B marketer with a B2C soul, who has a deep understanding of the US market. You know how to build trust with business leaders, but you don’t believe business needs to be boring
- You’ve led brands at fast-growing companies or worked agency-side with some of the world’s most ambitious brands
- You bring creative stretch and operational discipline to every brief, and you know how to invest in brand at scale
- You’ve owned multi-million-dollar brand budgets, not just spent them, but strategically allocated them across channels, markets, and moments
- You’re obsessed with performance, measuring brand impact, optimising investments, and proving value to the boardroom
- You’ve built brands for the US market, and you understand the nuance, tone, pace, and channels that work in this landscape
- You’ve activated partnerships, sponsorships, and influencer programmes that shape culture and drive attention
- You’ve led brand efforts where the ambition matched the scale: new category, global market, high-stakes growth
- You thrive in global businesses, balancing consistency with local insight and building cross-functional alignment across regions and time zones
- It’s for someone who wants to create what doesn’t. You’ve scaled brands globally, led large teams, managed eight-figure budgets, and made brand a board-level growth lever
- 15+ years of experience in brand marketing, ideally with a blend of B2B and B2C
- Deep experience building brands for US markets (required)
- Comfortable owning and optimising large-scale brand budgets
- Experience in brand measurement, reporting, and brand-health tracking
- Experience working in or with creative agencies is a plus
- Comfortable operating across time zones (our core team is Europe-bas
- This is a senior leadership role, not for someone who’s run a few brand campaigns, but for a brand architect who has scaled a company, built global teams, and made brand a boardroom conversation
- Sound like you? We’d love to meet!
What the job involves
- We believe the future of work isn’t just about productivity tools. It’s about freedom. Clarity. Simplicity. And real work. That belief drives everything we do, from our product design to our brand expression. And now, we’re looking for a bold brand leader to help bring it to life at scale
- This is more than a brand role. It’s a chance to lead the creation of a category, and build a global brand with the stature, swagger, and soul of a consumer icon, while driving growth in one of the most dynamic B2B markets out there
- Reporting to the VP of Marketing, you’ll:
- Shape how the world sees Perk
- Define how we show up and embed brand thinking into every touchpoint (internally and externally)
- Lead the largest brand awareness investment we’ve ever made
- Lead an incredible group of senior leaders across brand, content, campaigns, and creative
- Push boundaries, take risks, and make work that makes people feel something
- Set the vision, drive operational excellence, and hold full accountability for the brand marketing budget, performance, and outcomes
- Operate at the intersection of creativity, commercial impact, and executional rigour, scaling a brand that’s not just known, but lo
- We’re at a pivotal point in our journey. The product is strong, the category is clear, and the appetite to build a standout brand is real across the entire exec team. We’ve got the momentum. We’ve got the investment. Now we need someone who can lead with vision, operate with discipline, and drive results
- This is your chance to build something iconic. To break the mould. To leave your fingerprints on a brand that challenges convention and lights a fire under an entire industry
Application process
- Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. Perk has built a platform free from micromanagement, creating an experience that puts business travellers first.
Perk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that Perk has a product-market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like GetYourGuide, Breilting, Aesop and Medskin.
Recently rebranding from TravelPerk to Perk, the new name marks the next step in the company's transformation as it accelerates growth and broadens its mission beyond just travel management. The rebrand reflects its ambition to eliminate "shadow work" (hidden time-wasting tasks like filing expenses and chasing approvals), through AI-powered tools such as Perk Pay, which automates spend management and reduces fraud risks.
With dual headquarters in London and Boston as well as a growing footprint, Perk is evolving from a travel platform into a broader productivity partner for the modern business
Kirsty
Company Specialist at Welcome to the Jungle
Insights
47% female employees
22% employee growth in 12 months
Glassdoor (4)
Trustpilot (3.7)
Company
Funding (last 2 of 10 rounds)
Jan 2025
$200m
SERIES E
Jan 2024
$104m
SERIES D
Total funding: $658.7m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Avi Meir
(Founder & CEO)Previously founded the hotel software platform, Hotel Ninjas, which was later acquired by Booking.com. He then went on to serve as a Senior Product Owner at Booking.com before founding Perk in 2015.
People progressing
Initially joined the Perk team in 2020 as a Data Analyst before becoming a Senior Data Analyst in 2021 and a Data Analytics Manager in 2022.
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