Marketing Operations Manager, CaptivateIQ
$90-125k
OTE
+ Annual bonuses
3 days a week in office
Commission management platform
Be an early applicant
Commission management platform
201-500 employees
Be an early applicant
$90-125k
OTE
+ Annual bonuses
3 days a week in office
201-500 employees
Company mission
To bring joy and transparency to sales performance management.
Role
Who you are
- 3-5 years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS
- Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus
- Experience designing and supporting ABM programs that bridge marketing and sales
- Solid understanding of lead management, marketing funnel metrics, and attribution
- Familiarity with intent data platforms and multi-touch attribution models
- Proven ability to design and scale processes across global marketing teams
- Excellent communicator who can translate data into business narratives
- Self-starter who thrives in fast-paced, collaborative, and remote environments
What the job involves
- This role is the operational backbone of our demand and pipeline engine. Your job is to make sure our GTM teams can execute campaigns and ABM programs with confidence, BDRs are able to take action on the marketing activity coming inbound, and that leadership can trust what the data says about performance. That means owning the systems, the process, and the reporting that connect Marketing activity to pipeline outcomes
- You’ll sit at the intersection of Demand Gen, RevOps, Sales, and CS, and you’ll be responsible for keeping the “engine room” running smoothly: clean data, tight handoffs, consistent tagging and tracking, and dashboards that tell the truth. When the team wants to move faster, scale ABM, or diagnose a funnel issue, you’re the person who makes it possible without creating chaos
- Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow
- Partner with RevOps to improve workflows between marketing and sales
- Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance
- Analyze campaign performance and share actionable insights to guide the Demand Generation team
- Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success
- Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns
- Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency
- Develop scalable campaign processes, documentation, and SLAs that create consistency across the team
- Help DG QA programs and campaigns they execute on
- Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns
- Build for scale rather than "band-aids," acting as a trainer to empower the broader team
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows. Businesses spent an exorbitant amount each year managing commission processes, so the company's no-code SaaS is a welcome overhaul for the sector.
CaptivateIQ's platform improves both the efficiency and accuracy of existing legacy processes, serving any type of organization that utilizes a performance-based compensation plan. The founding team has real experience with the cumbersome process of managing commission payments, which is why they chose to target this particular problem.
CaptivateIQ has been smart in building a more generic product, allowing it to attract big-name clients from different sectors. This broad customer acquisition, atop regular funding injections, has helped CaptivateIQ reach Unicorn status. The company continues to add to its offering, for example with the launch of its AI-powered payee experience in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents
- Unlimited vacation days and quarterly mental health days so you can recharge
- $1,000 to explore your dream destination on your work anniversary
- $500 annual professional development stipend to continue growing and learning
- $500 home office stipend to decorate your home office
- $1,000 caretaker stipend to make sure our parent colleagues are being supported
- Virtual team lunches to keep you connected
- 401k plan to participate in and save towards the future
- Newest hardware and tools for the job
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO & Co-founder)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO & Co-founder)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(Principal Engineer & Co-founder)Was CTO of the company for 6 years. Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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