Vice President of Demand Generation, LaunchDarkly
Offers restricted stock units
Feature management for software teams
Job no longer available
Feature management for software teams
501-1000 employees
Job no longer available
Offers restricted stock units
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans
- Demonstrated leadership experience managing a Demand Gen team of at least 15
- Strategic thinker with excellent communication and analytical skills
- Proven ability to drive pipeline growth and lead generation
- Experience in SAAS and/or developer tooling is preferred
- Strong project management skills and ability to thrive in a dynamic environment
- Results-oriented with a collaborative and customer-focused mindset
What the job involves
- LaunchDarkly seeks an experienced VP of Demand Generation to lead digital demand generation, field marketing, global events, and partner marketing teams
- Reporting to the CMO, this role will drive global demand generation and ABM strategies to boost our pipeline, new customer acquisition, and expansion opportunities
- You’ll lead a high-performing team, own pipeline targets, manage digital channels, develop field marketing strategies, oversee global events, and collaborate with partners for campaign goals
- Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities
- Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities
- Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
- Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns
- Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities
- Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives
- Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline
- Cultivate a culture of continuous testing and optimization to improve channel performance and ROI
- Foster alignment among marketing, sales, and go-to-market teams to drive collective success
- Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities
- Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
Salary benchmarks
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