Product Marketing Manager, Pendo
$115-130k
Digital adoption and product experience solutions
Job no longer available
Digital adoption and product experience solutions
501-1000 employees
Job no longer available
$115-130k
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- The ideal candidate has a strong generalist B2B product marketing background and a mix of business and technical marketing skills
- 2+ years of direct B2B SaaS Product Marketing experience
- Data-informed, creative thinker with an affinity for a fast-paced work environment
- Experience and comfort supporting more technical, less visible platform level features
- Skill and energy to deliver high quality tactical product marketing work on tight deadlines
- Experience in managing projects that have short deadlines, cross-functional. dependencies, and competing priorities
- Great writer and thinker; exceptional written and verbal communication skills
- Ability to travel occasionally
What the job involves
- Pendo is looking for a Product Marketing Manager to play a key role in advancing this mission and Pendo’s continued growth
- This individual contributor role will come in and have an immediate impact on the business. They will own Product Marketing for the Pendo Platform. This includes integrations, data, mobile, enterprise features, and collaboration
- Partner with Product and go-to-market leadership to advance Pendo’s platform
- Create and maintain product and solutions messaging
- Support other product areas teams with platform competitive research, use cases, and guidance that helps them market platform level features
- Turn technical features into solutions and narratives that can be easily understood by internal and external audiences. Align and inspire internal teams on those stories
- Determine product launch strategy and coordinate go-to-market motion across departments
- Partner with product, sales, and marketing teams to ensure cross-functional alignment around new product initiatives and releases, driving revenue and adoption
- Develop value-oriented content for and enable marketing, sales, customer success teams
- Research market opportunities and create targeted messaging and content aligned with priority target personas and industry verticals
- Develop and deliver content for webinars, events, and speaking opportunities
- Contribute to competitive intelligence, pricing, and enablement programs
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction. Without a standardised system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyse user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company HQ
Downtown, Raleigh, NC
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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