Senior Manager of Product Marketing, Zapier
GTM
CA$184.1-276.1k
Salary for US candidates; $184,100 - $276,100 + Equity + Bonus
More information about location
Workflow automation service
Job no longer available
Workflow automation service
1001+ employees
Job no longer available
CA$184.1-276.1k
Salary for US candidates; $184,100 - $276,100 + Equity + Bonus
More information about location
1001+ employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You’re experienced. You have at least 7 years of total marketing experience with a proven track record in product marketing, most recently in B2B SaaS. You’ve had clear success developing and owning the go-to-market strategy through product-led and sales-led motions . You have strong analytical skills and are comfortable reviewing and analyzing data to glean insights and direction
- You’re a go-to-market pro. You craft value propositions and messaging that resonate with your target audience. You’re skilled at drafting product launch plans and working across multiple teams to bring products to market with measurable impact to customer awareness and adoption
- You are customer obsessed. You know your current and future customers better than anyone. You are comfortable with handling and analyzing data on a day-to-day basis. You are comfortable hopping on a call with a customer to interview, research, and even pitch new messaging or value. And you can translate your insights into actionable recommendations for stakeholders
- You are a people leader. You enjoy and have a passion for managing and mentoring others. You have experience hiring, developing and leading teams of varying experience levels. You thrive at working with and influencing cross-functional peers and leaders
- You’re a highly effective communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, developing pitch decks, crafting external product messaging for our customers, and everything in between
- You’ll love this opportunity if you’re a builder at heart as we quest for product-market fit – turning wins into repeatable messages and programs
What the job involves
- We are looking to hire a Senior Manager of Product Marketing to drive efforts on specializing Zapier’s go-to-market motions across our Enterprise segment.
- As we accelerate our growth with larger accounts and across new sectors and verticals, we are looking for an experienced product marketing leader to deeply understand these customers and translate the value of our Enterprise product to their specific needs
- You will lead a team of GTM product marketers to craft compelling positioning and messaging, market and enable on packaged solutions, and collaborate cross-functionally with product and sales to develop and execute go-to-market strategies
- Lead, mentor and coach a team of high-performing product marketers; build a thriving team culture
- Define buyers and their stakeholders within core audiences, articulating their needs and pain points and the top solutions that can deliver the most customer value
- Develop compelling and differentiated product positioning and messaging for target builders and buyers across all channels
- Oversee the strategy, planning, and execution of go-to-market plans; including partnering up with marketing and sales to to deliver campaign, content, and sales enablement
- Analyze performance metrics across the customer journey to determine where to focus our GTM strategy optimizations and marketing roadmap
- Support the development of the annual product marketing plan, Upmarket company bet strategy, and marketing programs
- Collaborate with cross-functional teams including Marketing, Product, Sales, and Partnerships teams
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operations needs. As people used more software services, Zapier founders saw the need to connect the actions between these softwares and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since being founded, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator, and has also been one of the pioneers of remote working.
Zapier has so far, been able to capitalise heavily on its advantage as first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon and organisations are only going to need more of them. This puts Zapier in a strong place growth-wise but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Oct 2012
$1.3m
SEED
Total funding: $1.3m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(CEO & Co-Founder)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(CTO & Co-Founder)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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