Lead Marketing Operations Manager, GoFundMe

• Have 8+ years of experience in marketing operations
• Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
• Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
• Can prove your ability to translate data into meaningful insights that drive business outcomes
• Possess proficiency and familiarity with the following systems:
• Salesforce administration, reporting & dashboarding
• Marketo marketing automation
• Salesloft sales engagement administration
• 6sense/Slintel administration
• Qualified administration
• Sendoso administration
• Jira
• Asana project management experience

Desirable

• Join us! The GoFundMe team is searching for our next Lead Marketing Operations Manager where you’ll play a pivotal strategic role in shaping and optimizing our marketing technology and data management systems, driving innovation in marketing automation, and enhancing operational efficiency
• Marketing Technology and Data Management
• Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso
• Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions
• Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance
• Process Optimization and Operational Efficiency
• Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes
• Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing
• Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies
• Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc
• Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing
• Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies