ASO & Marketing Funnel Optimization Manager, Rocket Money
$120-150k
+ Bonus
Smart financial management and spending analysis app
Job no longer available
Smart financial management and spending analysis app
201-500 employees
Job no longer available
$120-150k
+ Bonus
201-500 employees
Company mission
To improve the financial prosperity of millions of people.
Role
Who you are
- 3-5 years of digital mobile marketing experience with extensive knowledge of media buying and scaling an app store presence, preferably in Fintech space but not required
- Working knowledge and hands on experience with A/B testing on both platforms and tools like Storemaven, Google Experiments, and Custom Product Pages
- Advanced knowledge of business intelligence and keyword research tools like SensorTower, AppAnnie, and AppTweak
- Ability to write strong creative briefs for internal and external creative teams with best practices guidance
- Self-starter with strong analytical skills in analyzing data, derive insights and make recommendations
- Background and hands on execution with Mobile Measurement Partners and data visualization tools e.g Singular and Looker will contribute to the success of this role
What the job involves
- Develop and implement a growth strategy focused on incremental ASO improvement while maintaining a consistent testing cadence to maximize app visibility and conversion
- Partner with growth team on creative briefs in line with creative best practices and compliance standards
- Work independently to create dashboards to analyze data and utilize insights to execute actionable next steps
- Collaborate cross-functionally with Product and Engineering teams to devise and execute impactful tests that significantly advance the overall strategy
- Conduct landing page experiments to improve paid advertising campaigns, focusing on performance analysis and channel optimization
- Collaborate on top-of-funnel testing strategies with cross-functional teams to enhance incremental performance and achieve strategic goals
- Analyze website conversion data and implement innovative testing methods for improvement
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money (formerly Truebill) provides a mobile application that includes a variety of tools that aim to simplify financial management. Tools include an automatic subscription tracker which aims to increase transparency and simplicity for canceling unwanted subscriptions, in addition to monthly spending analytics and budgeting plans.
Whilst there seems to be an app for just about every form of financial management, Rocket Money has taken much-needed action by unifying everything into a single app. The company initially focused on financial management tools, it's now branched out to more direct financial tools such as utility bill comparison services, autopilot saving and paycheck advance loans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84.1m
Company benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Unlimited PTO
- Parental Leave
- 401k Matching
- Team Member Stock Purchasing Program
- Learning & Development Opportunities
- Tuition Reimbursement
Company HQ
Downtown Silver Spring, Silver Spring, MD
Leadership
Haroon Mokhtarzada
(Co-Founder & CEO)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
Yahya Mokhtarzada
(Co-Founder & CRO)Having studied at the University of Maryland, they worked in Business Development for Webs.com, SGN, appssavvy, and Nanigans for a combined 9 years. In November 2015 they co-founded Truebill.
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