Senior Growth Engineer, Promenade

• Strong technical SEO experience with a track record of improving organic traffic
• Ability to write and ship production code
• Comfortable working with: PHP, HTML, CSS, JavaScript
• Strong understanding of how search engines crawl, index, and rank websites
• Experience with site architecture, internal linking, structured data, and performance
• Experience with Google Analytics and Google Tag Manager
• Ability to define tracking requirements and build useful funnels/reports
• Strong judgment around prioritization, impact, and effort
• Ability to operate independently: identify problems, form hypotheses, present plans, execute, and iterate
• Product-minded approach to SEO/AEO/GEO and growth
• You have been the person who both found the SEO/AEO/GEO opportunity and shipped the fix
• Maybe you started as an engineer and became obsessed with organic growth. Or maybe you started in technical SEO and learned to code because waiting on engineering slowed you down
• Either way, you should enjoy owning the full loop: research, strategy, implementation, measurement, and iteration

Desirable

• We’re looking for a Senior Growth Engineer, Organic Growth & SEO to own and scale organic traffic across our network of premium florist websites and the BloomNation marketplace
• This is not a content SEO role. This is a hands-on engineering role for someone who can find organic growth opportunities, present a plan, and then ship the code to make it happen
• You’ll work at the intersection of engineering, SEO/AEO/GEO, analytics, and product growth. You should be comfortable creating PRs, modifying production PHP, working with HTML/CSS/JS, and partnering with a strong engineering team when deeper platform changes are needed
• Own Organic Growth
• Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI
• Secondarily own organic traffic growth for the BloomNation marketplace
• Focus on qualified organic traffic that drives real business outcomes, not vanity traffic
• Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives
• Present plans, explain tradeoffs, and then execute on them directly
• Ship Technical SEO Improvements
• Perform a full technical and strategic SEO audit of the BloomNation marketplace
• Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements
• Write production code, primarily in PHP, HTML, CSS, and JavaScript
• Create PRs and ship improvements directly
• Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance
• Build scalable SEO systems across thousands of florist websites
• Build SEO Products & Tooling
• Design and build internal and customer-facing SEO/AEO/GEO tools for florists
• Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access
• Turn SEO insights into scalable product features
• Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform
• Own Tracking, Analytics & Attribution
• Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools
• Define what should be tracked, how it should be tracked, and how success should be measured
• Create funnels and reporting that make organic performance clear and actionable
• Ensure tracking is accurate, reliable, and useful for decision-making
• Manage Search & Discovery Integrations
• Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms
• Ensure our systems can monitor, update, and respond to changes across key search platforms
• Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution
• In your first 90 days, you will:
• Complete a full technical SEO audit of the BloomNation marketplace
• Present a prioritized roadmap with expected impact, effort, and measurement plan
• Ship the first set of technical SEO improvements through production PRs
• Identify tracking gaps in Google Analytics, Google Tag Manager, and Google Search Console
• Improve visibility into organic performance across premium sites and marketplace traffic
• Propose at least one florist-facing SEO tool that could become a productized feature
• Reports to the Senior Director of AI & Software Engineering
• Individual contributor role with no direct reports
• Remote-first role with access to a strong engineering team
• Highly autonomous position with direct impact on company growth
• Your work will directly help thousands of local florists grow their businesses
• You’ll build systems and tools, not just run SEO checklists
• You’ll work on a rare SEO/AEO/GEO problem: scaling organic growth across a marketplace and a large network of premium local business websites
• You’ll have access to modern SEO/AEO/GEO, analytics, and AI tools
• You’ll work with a strong engineering organization that can support deeper platform changes
• You’ll have meaningful ownership over one of the company’s most important growth channels
• Must be able to work full-time, 40 hours per week