Senior Director of Integrated Marketing, GoFundMe

• This role requires a strategic thinker with hands-on experience in brand development, performance marketing, and data-informed decision-making
• Candidates considered for this role will be located in San Francisco
• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred
• 10+ years of experience in strategic and holistic marketing, with at least 5 years in a leadership role, preferably within a digital platform or tech-focused company
• Proven experience supporting product development and target ICPs and have executed key product and brand messaging in owned, earned and paid channels
• Proven track record of driving growth and engagement through successful brand and performance marketing initiatives
• Strong understanding of digital marketing channels and best practices, including paid media, SEO, content marketing, and social media
• Demonstrated experience in managing and developing high-performing teams
• Exceptional analytical skills with a data-driven mindset to evaluate performance and drive decision-making
• Excellent communication, interpersonal, and presentation skills
• Ability to thrive in a fast-paced, dynamic environment with a strong sense of ownership and accountability

Desirable

• The GoFundMe team is seeking a dynamic, results-oriented Senior Director of Integrated Marketing to lead our integrated and product marketing management teams, driving growth, brand consideration, and engagement across digital and offline channels
• The Senior Director will be responsible for developing and executing comprehensive marketing strategies that grow fundraiser volume
• Develop and implement a multi-channel marketing strategy to drive user acquisition, engagement, and retention for GoFundMe’s platform
• Champion GoFundMe’s brand positioning to elevate brand awareness and drive consistency across all channels. Lead brand campaigns that enhance our reputation and build emotional connection with audiences
• Oversee digital marketing efforts, including paid search, social media, email, content marketing, and SEO to drive growth, optimize ROI, and meet KPIs
• Work closely with Product, Engineering, Data, Customer Support, and other departments to ensure alignment of marketing strategies with overall business goals
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement
• Utilize data and analytics to inform marketing strategies, measuring and reporting on the effectiveness of campaigns and initiatives. Regularly adjust strategies based on data insights
• Develop and manage the marketing budget, allocating resources to maximize efficiency and effectiveness across channels
• Stay informed on market trends, competitive landscape, and emerging technologies to identify new opportunities for growth and differentiation