Content Partnerships Manager, Roku
The Roku Channel
$117-140k
+ Equity Awards
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$117-140k
+ Equity Awards
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The role requires a diverse range of direct-to-consumer video experience across content programming, partner management, product, and marketing
- The right individual has proven experience building relationships with content partners, developing data driven growth strategies, then rolling up their sleeve to execute and achieve these goals
- To be successful, the candidate will require the ability to work across and organize a diverse range of internal departments, such as editorial, content acquisition, data analytics and marketing
- 6-8 years of relevant experience in a top management consulting firm, investment bank and/or media/entertainment/tech company in a strategy, program planning or analytical role
- Experience delivering results in consultative, partnerships, and/or business development environments
- Strong analytical skills including creating / managing financial and operational KPIs (preferably candidates that have worked in a highly-demanding environment where complex analysis is performed)
- Experience conducting quantitative (including modeling) & qualitative analysis to drive results leveraging data comprehension of video streaming business models (MVPD, TVE, SVOD, AVOD, TVOD)
- Ability to cultivate and build strong relationships with content partners and industry counterparts
- Bachelor's degree in business, finance, accounting, or economics, or equivalent; MBA preferred but not required
- Familiarity with Airtable, Confluence, Salesforce and Looker tooling a plus
What the job involves
- Roku is seeking a Content Partnerships Manager to join the ad-supported VOD/ linear partner growth team focused on Roku Channel
- This team is responsible for the overall success of key partners on Roku Channel
- Success is measured by delivering on and exceeding expectations with respect to user engagement (as defined by reach and streaming hours), financial results (revenue, gross profit) and other key health and growth metrics
- Act as the day-to-day partner relationship manager to grow partners within Roku Channel
- Drive communication, education, data management across managed partners
- Support the onboarding of new content partners
- Coordinate the submission, selection and launch of new partner content, communicating with partners and working internally with Programming, Acquisition and Operational teams
- Create and present performance evaluations for partners, including comprehensive quarterly business reviews
- Develop internal partner playbooks that offer executive staff a concise overview of partnerships along with actionable strategic plans
- Build deep partner expertise, developing strong internal and external workflows to provide best-in-class service to partners
- Leverage data, market research and insights to evaluate new content partnership opportunities to Roku Channel
- Lean into other content partnership areas as needed
- Collaborate with content acquisition, content operations, editorial, and marketing on deal lifecycle and execution through partner roll out
- Assist in the development and implementation of marketing and editorial strategies that maximize user engagement
- Work with product and analytics teams to drive automation, enhanced reporting and tools to improve the efficiency of strategic plans
- Aggregate feedback flagged internal and external stakeholders into comprehensive and actionable trackers to drive process improvement
- Perform other tasks, projects, and responsibilities as assigned by leadership
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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