Head of Field Marketing, Stripe

• We’re looking for an experienced, creative, results-oriented marketing leader to lead our EMEA Field Marketing team
• The ideal candidate is data-driven, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes
• If you have a proven track record of driving customer outcomes and can effectively collaborate with sales leaders to translate business needs into engagement opportunities, we want to hear from you
• We value leaders who inspire, support, and advocate for their teams. If you thrive in ambiguity, embrace challenges, and possess a growth mindset, let's connect!
• 10+ years of relevant B2B field marketing experience, including leading events and demand generation programs and campaigns
• Team management experience, with a proven ability to lead, motivate, and develop diverse teams
• Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation
• Manage and optimize regional marketing budgets to maximize return on investment
• Track, measure, and report on the effectiveness of field marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity
• Collaborate with key cross-functional stakeholders to ensure regional messaging and programs are aligned
• Familiarity with in-person event environments, and a strong understanding of how to integrate event experiences into the buyer’s journey to generate demand
• Strong experience collaborating with Sales teams on joint planning and execution, ensuring disciplined lead follow-up and establishing trust as a strategic partner
• Solid understanding of lead management and sales funnel dynamics
• Strong analytical skills with a data-driven approach to decision-making
• Excellent verbal and written communication skills, capable of synthesizing and presenting business health insights in an executive-ready format
• Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making
• Experience driving effective account-based marketing programs with measurable results

Desirable

• The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base
• Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth
• The Head of EMEA Field Marketing will be instrumental in building the field marketing strategy, programs, and operations to engage users and prospects with compelling experiences and content to create and nurture sales pipeline in alignment with the EMEA Revenue & Growth strategy
• This role will define and execute field marketing program activations for integrated campaigns, targeted regional campaigns aligned to sales priorities (e.g. vertical audience), mid-funnel programs to accelerate leads and pipeline, high-tough programs, and Account Based Marketing
• As a key member of the EMEA Marketing team, this is a great opportunity to build and have an impact on the business
• Serve as a marketing thought leader for EMEA by staying abreast of financial technology trends and sharing insights
• Build, lead, and develop a high-performing team of field marketing professionals
• Drive field marketing efforts across EMEA’s priority markets. Ensure strong coordination with Sales leadership and covering enterprise customer segments
• Collaborate closely with Demand Generation, Product Marketing, Sales, Solutions Architecture, and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe
• Guide collaboration with Sales to align account plans and develop effective account-based marketing strategies
• Oversee the development of a regional events strategy, incorporating third-party and Stripe-hosted events in in-person, virtual, and hybrid formats
• Oversee the development and execution of mid- and lower-funnel regional marketing programs to accelerate lead conversion, generate pipeline, and drive revenue for the enterprise segment in collaboration with the sales organization
• Strengthen collaboration with Sales to enhance prospecting and lead follow-up through programmatic initiatives
• Lead the tracking, measurement, and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts
• Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas