Growth Marketing Lead, League
CA$123.1-184.7k
Consumer experience platform for healthcare
Posted today
Consumer experience platform for healthcare
501-1000 employees
Posted today
CA$123.1-184.7k
501-1000 employees
Company mission
To power next-generation healthcare experiences with a platform built to enable CX transformation.
Role
Who you are
- The ideal candidate is a strategic thinker with a strong work ethic, analytical ability and passion for conversions and acquisition. This role requires a deep understanding of B2B digital marketing channels (including email marketing, SEO/SEM, social media, and paid advertising) and strong leadership skills to manage a team of three direct reports
- 5+ years experience in growth / performance marketing or demand generation role (B2B) with a proven track record of driving customer acquisition and growth
- Deep understanding of performance marketing measurement to optimize all stages of the funnel
- Proven track record of communicating and collaborating effectively with Sales organizations
- Strong statistical and analytical skills with the ability to clearly communicate results and insights to an executive audience
- Excellent communication, interpersonal, and leadership skills with the ability to work effectively in a cross-functional team environment and manage direct reports
- High degree of proficiency with Salesforce CRM is a must
- Experience with account-based intent and advertising platforms (e.g. Demandbase, Terminus, 6sense, Qualified) considered a strong asset
What the job involves
- We are looking for a data-driven and results-oriented Growth Marketing Lead to join our team starting in February 2025. Reporting to the VP Marketing, you will lead the ongoing development and execution of our digital marketing strategy to drive new customer acquisition.
- Lead execution of comprehensive growth marketing strategy across various channels, including email marketing, social media, paid advertising, SEO/SEM, and digital events
- Work closely with Product Marketing and Sales to align growth marketing initiatives with overall business objectives
- Identify and test new customer acquisition channels, optimize existing campaigns, and measure performance to maximize ROI
- Manage and optimize marketing automation tools and analytics platforms to track key metrics and generate data-driven insights
- Effectively allocate budget across different channels and initiatives, track spending, and report on marketing performance to senior leadership
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
Application process
- You should receive a confirmation email after submitting your application
- A recruiter (not a computer) reviews all applications at League
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring
Our take
Health benefits are a top requirement for anyone seeking a new job in the US today, but classic one-size-fits-all plans are no longer regarded fit for service. League's platform - for payers, providers, consumer health businesses, and employees - connects all benefits in one HIPAA-compliant place, to enable all bodies involved with health benefits to provide better customer healthcare experiences.
League is already one of the bigger players in the employee wellness space, having capitalized on the recently accepted correlation between employee health and productivity to secure huge clients like Uber, Shopify and Unilever. The company has seen significant investment which will support the scaling of its platform-as-a-service offering, to position it as the leading digital infrastructure for an integrated health ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2022
$95m
SERIES C
Jul 2018
$47.1m
SERIES B
Total funding: $171.1m
Company benefits
- Flexible medical and dental plans
- 401(k) and RRSP matching programs
- Health, lifestyle, learning and family spending accounts
- Employee stock option program (ESOP)
- Generous leaves (including parental and sabbatical)
- Flexible time off
Company values
- Creating a healthier future: We believe in what we do, and we are not afraid of audacious goals or big ideas. We are here to change the lives of millions.
- Aspiring to live our best lives: We encourage each other to live life to the fullest, inside and outside the office.
- Building a dream team: We believe success is a teams sport. We all contribute to the growth of our team by listening, learning, being respectful, lending a helping hand and championing diversity.
- Taking ownership: We trust you to do your job, take risks, succeed, fail and try again. Take initiative, get creative and be resourceful. We're behind you 100%.
- In it to win it, together: We have a huge mission, so bring all of your mabition, innovation, ingenuity, creativity and grit. This is not for the faint of heart.
- Invested in inclusion: We believe that every Leaguer belongs.
Company HQ
Entertainment District, Toronto, ON
Articles
Leadership
Michael Serbinis
(CEO)Founder of DocSpace and Kobo. Experience as CEO for Three Angels Capital and Board Director for Vector Insitute, among other prominent business leadership roles.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 13 more jobs at League