Director of Growth Marketing, Quizlet

• We’re looking for a strategic, data-savvy, and hands-on Director of Growth Marketing to lead the next stage of our global growth
• This role is ideal for a leader who’s as comfortable shaping long-term strategy as they are rolling up their sleeves to execute
• You’re a master collaborator, an inspiring mentor, and a proven operator who thrives in high-growth, mission-driven environments
• 10–12+ years of experience in growth marketing, with deep expertise and strong leadership in Paid Media and Lifecycle Marketing
• Proven track record in building performance marketing channels from scratch to scale impact including zero to one infrastructure, hiring, and crafting strategies through to best in class, efficient, executional approaches
• Strong experience with data, collaborating with Marketers, Finance, Research, and Analytics teams to drive profitable, data-informed decisions
• Demonstrated ability to find business levers, prioritize based on LOI/LOE and deliver impact quickly
• Proven track record of leading and optimizing complex campaigns at a global scale
• Skilled in partnering cross-functionally with Product, Engineering, Creative, and other stakeholders
• Hands-on leader and team builder—strategic mindset, yet willing to dive into execution as needed
• Experience in mobile marketing is a must
• Experience with subscription and/or freemium models in B2C
• Experience across data science-driven targeting models is a strong plus
• Experience in EdTech or mission-driven education platforms is a strong plus

Desirable

• You’ll manage both our Paid Media and Lifecycle Marketing teams, with a focus on driving sustainable, profitable growth
• You’ll be responsible for building our paid media function from zero to one, partnering closely with Product, Finance and Analytics to unlock high-ROI channels, and crafting a unified learner journey across acquisition and retention that delivers durable growth for the company
• Own Growth Marketing Strategy & Execution: Lead the Paid Media and Lifecycle Marketing teams to drive full-funnel learner acquisition, engagement, and retention
• Scale high-performing campaigns across digital platforms (e.g., search, social, programmatic) and lifecycle channels (email, push, in-app, SMS)
• Build a best in class Paid Media Function: Develop our first-ever paid media infrastructure, including team buildout, channel strategy, attribution modeling, and campaign operations
• Establish scalable processes and testing roadmaps to drive efficient, predictable growth
• Unlock Profitable Growth Through Data: Partner closely with Finance and Analytics to define KPIs, investment models, and data pipelines that power ROI-positive decision-making
• Use data to identify new opportunities, improve targeting, and drive personalization across owned and paid channels
• Collaborate with Product Growth: Partner closely with the Product Growth org to align on onboarding, product-led growth, and long-term retention levers
• Co-own experimentation roadmaps across marketing and product to drive learner outcomes and business impact
• Lead Global Growth Channels: Partner with the Director of International to build and execute a global growth strategy, localizing acquisition and lifecycle efforts for key markets
• Manage budget allocation and performance optimization across regions and channels
• Be a Hands-On, Inspirational Leader: Mentor and grow a high-performing team, fostering a culture of accountability, creativity, and experimentation
• Operate at both strategic and tactical levels—a leader who influences and executes, and isn’t afraid to get into the details across process and data