CRM Manager, Wise

DACH

£44-60.5k

SQL
CSS
HTML
Looker
Mixpanel
Braze
Shopify
Mid and Senior level
London

1-5 days a week in office

Wise

Money without borders

Be an early applicant

Wise

Money without borders

1001+ employees

FintechB2CB2BPersonal financePaymentsForeign exchange

Be an early applicant

£44-60.5k

SQL
CSS
HTML
Looker
Mixpanel
Braze
Shopify
Mid and Senior level
London

1-5 days a week in office

1001+ employees

FintechB2CB2BPersonal financePaymentsForeign exchange

Company mission

We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.

Role

Who you are

  • This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required
  • Mid level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement
  • Experience with leading and growing a high growth CRM team
  • Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms
  • End-to-end planning, development and execution of large-scale engaging lifecycle campaigns
  • Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation
  • Excellent verbal and written communication skills and strive to have a customer-first mindset
  • Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour
  • Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

Desirable

  • Experience in a product-driven environment
  • Competency in coding HTML, CSS and Shopify Liquid
  • Experience using SQL and other analytical tools (Looker, GA, MixPanel etc.)
  • Experience using Braze or similar cross-channel marketing platforms
  • Experience working in an international organisation

What the job involves

  • We’re looking for a CRM Manager to join our growing CRM team and lead our DACH CRM strategy and implementation.
  • The CRM Manager will own, shape and deliver an effective communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications
  • The role will be based in London and will deliver best-in-class customer communications.
  • The role will report into the London CRM team and follow the processes and practices agreed within the CRM team
  • Lead and mentor a growing team of CRM professionals, fostering a culture of innovation and excellence
  • Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers etc.)
  • Develop and manage our DACH CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
  • Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
  • Responsible for email calendar management, deliverability and monthly reporting
  • Implement the localisation process for Wise’s international campaigns
  • Maintain and implement a clear A/B testing plan for DACH

Salary benchmarks

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Insights

Top investors

38% employee growth in 12 months

Company

Company benefits

  • Medical Insurance
  • Health and Wellbeing Discounts
  • 25 days holiday (excl. bank holidays) + 3 Me Days
  • RSUs (Restricted Stock Units)
  • 6 Week Paid Sabbatical
  • Mobile Wiser - work remote for up to 90 days a year 🛫
  • Parental Leave
  • Pension and Retirement Plans
  • Plus Many More!

Funding (last 2 of 7 rounds)

Nov 2017

$280m

SERIES E

May 2016

$25.5m

SERIES D

Total funding: $395.9m

Our take

Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.

Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.

The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.

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Freddie

Company Specialist at Welcome to the Jungle