Marketing Manager, Ethos Life
Influencer & Content
$91-148k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$91-148k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 3-5+ years of experience in marketing with a significant focus on influencer marketing and creative content development
- Deep understanding of social media platforms, influencer marketing best practices, and effective creative content strategies (especially UGC)
- Excellent judgment and a strong eye for high-quality, engaging creative
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
- Passion for the Ethos mission and an interest in the life insurance space
- Proficiency in basic content creation tools or a willingness to learn
- Experience directly managing UGC programs and providing creative feedback to agencies is highly preferred
What the job involves
- Ethos is seeking a proactive and experienced lead to help drive our influencer marketing and creative content initiatives, with a strong emphasis on User-Generated Content (UGC) and the review of agency-produced materials
- You will be responsible for delivering engaging creative content that drives conversion and contributes to our marketing goals
- This role requires a strong understanding of paid social and influencer content, a keen eye for compelling creative, and the ability to work autonomously to deliver impactful results
- Influencer Marketing Management:
- Assist in the identification and outreach to potential influencers across various platforms (e.g., Instagram, YouTube, TikTok)
- Help coordinate logistics for influencer campaigns, including onboarding, briefing, and reviewing content to ensure brand alignment and effective execution
- Track influencer content performance and work cross functionally to gather relevant metrics for reporting
- Proactively identify new influencer opportunities and innovative approaches to reach our target audience
- Strong understanding of influencer contracting process and negotiation experience a plus
- Creative Content Curation & Review:
- Support the collection and organization of User-Generated Content (UGC) for use in marketing campaigns
- Help ideate net new creative concepts and scripts that can be leveraged for internal UGC production
- Establish processes for collecting, organizing, and securing necessary rights for UGC
- Critically review creative content developed by external agencies (e.g., videos, social ads, graphics) to ensure it meets brand standards, conversion objectives, and resonates with our audience
- Provide constructive feedback on creative content based on brand guidelines and campaign objectives
- Assist in the development of content calendars and ensure timely delivery of creative assets
- Help maintain a library of approved content for various marketing channels
- Admin & Reporting:
- Assist in tracking and reporting on the performance of paid social and influencer ads
- Identify trends and opportunities based on data to continuously improve campaign effectiveness
- Cross-Functional Collaboration:
- Work closely with the Brand and Acquisition teams to ensure creative content aligns with overall marketing strategies
- Communicate effectively with internal team members and external partners
- Contribute ideas and provide support to the broader marketing team on various content-related tasks
- Staying Ahead of Trends:
- Continuously monitor social media trends, emerging platforms, and innovative content formats
- Proactively identify and recommend new approaches to influencer marketing and creative content
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
Share this job
View 13 more jobs at Ethos Life