Junior Brand Marketing Manager, HoYoverse

Zenless Zone Zero

$66-95k

Junior and Mid level

Remote in US

"Virtual world" game studio

Job no longer available

"Virtual world" game studio

1001+ employees

B2CArtificial IntelligenceGamingMedia

Job no longer available

$66-95k

Junior and Mid level

Remote in US

1001+ employees

B2CArtificial IntelligenceGamingMedia

Company mission

To create immersive virtual world experiences for players around the world, and adhere to our goal of "Tech Otakus Save the World".

Job

Company

Role

Who you are

2 years of experience in gaming industry, ideally in marketing/branding functions, with wide network in vendors and key partners
Stay informed about the forefront content of brands
Good data analysis ability
Loves to play video games; enthusiasm in anime is preferred

What the job involves

Engage in the local marketing of our games, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in North America
Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics
Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market

Our take

HoYoverse is the game studio behind such titles as "Genshin Impact" and "Honkai: Star Rail". It has found plenty of success so far by delivering what it calls "immersive virtual world experiences".

Besides its game products, the company has also launched a desktop software called "N0va Desktop", and a community forum known as "HoYoLAB". Through these, its players can further immerse themselves in the brand, fostering loyalty and repeat purchases.

With a staggering number of downloads, HoYoverse's titles are undeniably popular. The company's future looks promising. Its much-anticipated "Zenless Zone Zero" was released in July 2024 and has since amassed over US$306 million in revenue across both mobile and console platforms.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (3.2)

Trustpilot (2.1)

Company

Company benefits

100% employer-paid healthcare premiums for you and your dependents
Generous paid time off
401K / RRSP plan
Employer-paid life and disability insurance
Team-building activities throughout the year
Flexible working hours

Company HQ

Central Water Catchment, Singapore

Leadership

Forrest Wei Liu

(President & Co-Founder)

Interned in Quality Assurance at Broadcom and completed The Digital Life Academy Summer 2011 programme. Graduate of the Georgia Institute of Technology and Shanghai Jiao Tong University.

Haoyu Cai

(CEO & Co-Founder)

Graduate of Shanghai Jiao Tong University. Was the Production Director for the game "Honkai Gakuen" before founding HoYoverse.

Share this job

View 2 more jobs at HoYoverse