Performance Marketing Manager, Health-eCommerce
$100-125k
Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
Connecting consumers to FSA & HSA eligible products
Be an early applicant
Connecting consumers to FSA & HSA eligible products
101-200 employees
Be an early applicant
$100-125k
Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
101-200 employees
Company mission
To improve consumers' health and maximize their health savings through qualified shopping and education.
Role
Who you are
- The ideal candidate will have a background in performance marketing and channel management, and is looking for an opportunity to expand responsibility across performance channels for a more holistic approach to driving growth for an e-commerce business
- 3-5 years of experience in performance marketing, preferably in e-commerce and/or retail
- Hands on channel management experience on Meta and Google Ads
- Experience utilizing data analytics tools including Google Analytics and/or media measurement platforms (MMPs), to produce and/or monitor full-funnel reporting (data driven decision-making)
- Analytical and creative problem solver with a strong curiosity to find scalable new growth opportunities
- Ability to define and execute on informative A/B tests as well as communicate learnings and next steps based on results
- Demonstrated results must include optimizing for revenue/traffic growth
- Comfortable with project management tools and building new best practices for working cross functionally
- Exceptional storytelling and communication skills
- Proficiency in Microsoft Excel and Google Sheets
What the job involves
- The Performance Marketing Manager will work across all of performance marketing as the chief liaison between our marketing agency and Growth/Marketing teams
- They will work with channel managers to measure performance and track media budgets, set channel strategy through revenue growth prioritization and A/B testing, and coordinate cross functional efforts with creative, digital product, merchandising, and e-commerce teams
- Success in this role will come from an ability to switch between data analysis, and project management
- This role has a unique opportunity to help define our performance marketing strategy as we accelerate our existing growth trajectory
- Be the primary liaison between our performance marketing agency and internal teams
- Manage and optimize paid campaigns across channels, including Meta Ads, Google Ads, Display, Affiliate, and CTV
- Support the launch and execution of new test channels
- Strategize and analyze performance to drive scalable growth to meet ROAS targets
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results
- Create reporting and monitor key performance metrics including spend, revenue, ROAS, and budgets
- Maintain a robust A/B testing schedule in conjunction with agency and channel leads, and communicate results to the leadership team
- Leverage customer segmentation and target market inputs to optimize media performance
- Work closely with creative and ecommerce teams to develop high performing ads
- Drive operational excellence across performance marketing channels
Our take
Health-eCommerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-eCommerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company benefits
- Dental Insurance
- Medical Insurance
- Vision Insurance
- HSA w/ Employer Contribution
- FSA
- Long-Term Disability
- Short-Term Disability
- Life Insurance
- Wellness Program
- Mental Health Benefit
- Fitness Subsidies
- Virtual Fitness Classes
- Paid Family Leave
- Family Support Resources
- Work From Home Stipend
- Unlimited PTO
- 401K W/ Company Matching
- Performance Bonus
- Commuter Benefits Program
- Happy Hours
- Company Outings
- Snacks
- Some Meals Provided
- Lunch & Learns
Company values
- Customer First - Make decisions for the benefit of the customer and our valued partners
- Embrace and Drive Change - Constant growth as individuals and improvement as an organization
- Bias for Action - We focus on solutions not problems and encourage taking the smart risk
- Teamwork - We only win together and share in our successes. We value feedback and open communication
- Ownership - Act like an owner and practice accountability
- Passion - We value passion, perseverance and positivity
- Work Smarter Not Harder - Measure efficiency and optimize everything we do
Company HQ
Garment District, New York, NY
Articles
Leadership
Preston Farrington
(CEO)Previoulsy CFO at the company, CFO and COO at 1A Auto, and CFO at Commercial Water Distributing.
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