Senior Product Designer, Flo
£88.1-102.5k
+ Company equity grants through Flo’s Employee Share Option Plan (ESOP)
2 days a week in office
Period tracker app
Posted today
Period tracker app
501-1000 employees
Posted today
£88.1-102.5k
+ Company equity grants through Flo’s Employee Share Option Plan (ESOP)
2 days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- If you love solving complex design challenges and making a real difference, we’d love to hear from you!
- Proven experience designing user-centric, data-driven digital experiences, preferably in onboarding or growth-focused roles
- Hands-on experience with A/B testing, iterative design processes, and experimentation to optimise user journeys and conversion rates
- Strong track record of working with cross-functional teams, including product managers, developers, researchers, and content specialists, to deliver impactful outcomes
- Expertise in designing for responsive web and mobile platforms, ensuring seamless and consistent user experiences
- Experience leveraging user data, analytics, and research to inform and validate design decisions
- Proficiency in industry-standard design tools (e.g., Figma, Sketch) and an understanding of design systems and workflows
- Ability to present and articulate design decisions and insights clearly to stakeholders at all levels
What the job involves
- We’re looking for a Senior Product Designer who will work on projects within the wellbeing segment of web onboarding
- You’ll collaborate with an awesome team across User-Centric and Health design streams, plus key players in Medical, Legal, and Editorial
- Your mission? To craft seamless, engaging onboarding experiences that empower women and people who menstruate on their wellbeing journey
- Design intuitive, user-centric web onboarding flows focused on the wellbeing segment to drive conversions and engagement
- Collaborate with the commercial stream to plan and execute A/B tests and experiments to optimise user journeys and monetisation outcomes
- Work closely with product managers, developers, researchers, and content teams, as well as stakeholders in medical, legal, and editorial
- Use data, analytics, and user research to inform and validate design decisions that align with user needs and business goals
- Continuously iterate and refine designs based on feedback, experiment results, and performance data
- Ensure a seamless, consistent user experience across the onboarding journey while adhering to Flo’s design systems
- Create scalable design solutions that adapt to Flo’s growing user base and evolving product goals
- Present design concepts, experiment outcomes, and insights clearly to stakeholders, advocating for user-first solutions
- You'll be targeted on:
- Increase average revenue per user (ARPU) through optimised onboarding and monetisation strategies
- Improve conversion rates from free to premium during the onboarding process
- Deliver a set number of A/B tests or experiments per quarter with measurable impact on key metrics
- Boost engagement with onboarding flows, including completion rates and interaction with gamification elements
- Enhance early-stage user retention by creating seamless, engaging onboarding experiences
- Demonstrate data-backed improvements in user experience and business outcomes through design contributions
- Align effectively with cross-functional teams and stakeholders to ensure timely delivery of onboarding projects
- Deliver design assets and projects within agreed timelines, supporting commercial and product goals
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company values
- We live our mission
- We only win as a team
- We are honest and open
- We are always curious
Company HQ
Bloomsbury, London, UK
Articles
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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