Communication Marketing Manager, Amazon

Amazon Shipping

Salary not provided
HTML
Tableau
Salesforce
Marketo
Mid and Senior level
London
Amazon

The largest online retailer and technology provider

Job no longer available

Amazon

The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Job no longer available

Salary not provided
HTML
Tableau
Salesforce
Marketo
Mid and Senior level
London

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.

Role

Who you are

  • We're looking for a driven, creative, and analytical Communication Marketing Manager to help scale up this 'start-up' transportation business across Europe
  • The ideal candidate will be entrepreneurial and a hands-on problem solver with a proven track record of successfully managing multi-channel B2B communication campaigns covering email, web messaging, banners, notifications etc
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
  • Experience using data and metrics to measure impact and determine improvements
  • 3+ years of professional non-internship marketing experience

Desirable

  • Experience using email platforms and editing HTML
  • Experience with A/B testing, especially around audience segmentation and targeting
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience with marketing strategies in online and mobile channels

What the job involves

  • Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazon’s first-class transportation network
  • Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages
  • With Amazon Shipping, Sellers and businesses can tap into Amazon's world-class transportation solutions for their own small parcel needs
  • Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry
  • In this role, you will create and define the strategy for proactive Shipper communication to enable businesses across Europe to discover Amazon Shipping, communicate the benefits of the service, provide a seamless path forward to sign-up for these services, share key updates and announcements and drive proactive engagement at different lifecycle stages
  • Lead the strategy, development, execution and optimization of communication campaigns that drive Shipper engagement, Shipper actions, demand generation and volume growth for Amazon Shipping
  • Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies for different business requirements
  • Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click rates, click thru rates etc.), drive consideration and adoption across a number of audience segments
  • Utilize the customer's journey to architect innovative campaigns across the many lifecycle stages
  • Lead co-marketing initiatives with Amazon internal and third party entities, including negotiating placements, audience targeting, customer journeys, and campaign delivery
  • Bar-raise and develop rich, high-quality content designed to maximise engagement with our customers while addressing their needs and requirements
  • Partner with internal and external creative agencies in support of campaign asset creation and execution
  • During campaign and content development, you will work collaboratively with key stakeholders and partners such as Strategy, Integrated, Performance, Product, Field, Brand, and Segment Marketing POCs, as well as the Sales teams and agencies
  • You will then leverage internal and third party tools to activate and launch the campaign
  • Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders
  • You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data

Salary benchmarks

Share this job

View 274 more jobs at Amazon

Insights

16% employee growth in 12 months

Company

Company benefits

  • Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
  • Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
  • Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
  • Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
  • Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
  • Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
  • Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Our take

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle