Director of Product Marketing, Smartly.io
Creative
$160-210k
+ Stock Options
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
$160-210k
+ Stock Options
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 10+ years of experience in Product Marketing, Preferred experience in the advertising technology space either in creative technology or media
- Passionate storyteller with a proven ability to create messaging and narratives that stand out in the market
- Proven track record executing product marketing strategies, building GTM plans and positioning that had impactful results
- Analytical approach to decide which opportunities to pursue and the project management skills required to oversee key cross-functional initiatives
- Outstanding communication skills, both verbal and written
- Ability to move fluently between details and the big picture
- Track record of executing successful go-to-market strategies, including developing pricing and packaging strategies and understanding the market opportunity
- Exceptional project management and collaboration skills in a high-paced, cross-functional, global environment
What the job involves
- We are looking for a Director of Product Marketing to be at the forefront of bringing our mission to transform the advertising experience for brands and their consumers to life.
- As the Director, Product Marketing - Creative, you will own developing go-to-market strategies that accelerate growth for our Creative offering
- In this role, you will work closely with Product, Sales, Support, Customer Success, and Marketing to ensure that clients and prospects alike understand the value of Creative in digital advertising helping to increase conversion rate, as well as product adoption and engagement.
- Your experience of analyzing product adoption and your understanding of the competitive landscape will allow you to build strategies that ensure the success of our clients as well as attract the attention of prospects.
- Your role will be global with ownership over go-to-market planning for key product launches and customer verticals
- Be responsible for developing key go-to-market themes, defining new opportunities alongside our Product Managers and Commercial teams and in collaboration with our Training and Enablement teams to launch and scale our creative solutions
- Take the lead on bringing our Creative offering to market and be responsible for creating compelling messaging, positioning and closely collaborating with our Sales Enablement lead to train our commercial team on how to sell our creative tools
- Represent and analyze advertiser needs, the rapidly evolving ad eco-system and competitive landscape to inform product decisions, positioning and go-to-market plans
- Come with fresh ideas and be comfortable thinking in the abstract and about the future of Smartly in new ways
- Conduct product marketing data analysis, with the support of the Marketing Science team, by gathering and interpreting data, and presenting it in a clear and actionable manner
- Identify success metrics and proactively measure the results of your strategies and initiatives to continuously iterate and maximize results
- Communicate new product features and updates to internal teams ensuring they have the information needed to capitalize on the release
- Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand
- Research our clients and prospects and gather their feedback through calls, emails, review support tickets, surveys, review product adoption data, run competitive analysis to become an expert in their pain points and how to speak to them
- Own competitor research in your area and educate others in the company on their differentiators and how to market against them
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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