Senior Vice President of Marketing, iSpot.tv
$226.3-310k
+ Equity
More information about location
1+ day a week in office
Real-time TV advertisement analytics platform
Be an early applicant
Real-time TV advertisement analytics platform
201-500 employees
Be an early applicant
$226.3-310k
+ Equity
More information about location
1+ day a week in office
201-500 employees
Company mission
To unify ad measurement across creative, audience and outcomes to drive optimal video advertising performance for our customers.
Role
Who you are
- The ideal candidate is a seasoned SaaS marketing leader with deep experience reaching enterprise customers across the advertising, media, and creative landscape
- This individual will be responsible for driving measurable pipeline, sharpening market positioning, and ensuring consistent and compelling storytelling for our suite of measurement and analytics products
- 15+ years of progressive marketing experience, with at least 7 years leading multifunctional teams in a B2B SaaS environment
- Proven success marketing technology platforms to brands, agencies, publishers, and other enterprise buyers in the advertising or media ecosystem
- Strong track record in demand generation, sales enablement, product marketing, and corporate marketing
- Demonstrated ability to grow pipeline through modern, data-driven marketing programs
- Exceptional strategic thinking, executive presence, and communication skills
- History of strong cross-functional collaboration with product, sales, and executive teams
- Experience in ad tech, measurement, martech, or media analytics strongly preferred
What the job involves
- ISpot is seeking a dynamic Senior Vice President of Marketing to lead our prolific marketing organization and elevate the company’s market presence during a period of rapid growth and category expansion
- This executive will oversee all aspects of marketing—including demand generation, corporate marketing, brand strategy, content, sales enablement, communications, events, and product marketing
- Build and lead a high-performing demand generation engine to deliver predictable, scalable pipeline across enterprise and strategic accounts
- Develop integrated campaigns across digital, events, ABM, and partner channels to support revenue goals
- Implement analytics and attribution frameworks to optimize performance and ROI
- Own and evolve iSpot’s brand strategy, positioning, and narrative to differentiate within the ad measurement ecosystem
- Oversee PR, corporate communications, and media relations to elevate thought leadership and category influence
- Ensure a consistent brand experience across all touchpoints
- Lead a strategic content program that fuels lead gen, enables sales, and educates the market
- Prioritize high-impact assets such as case studies, industry reports, product-focused content, webinars, and whitepapers
- Lead all product marketing efforts, including messaging, value propositions, competitive positioning, packaging, and product launch strategy
- Partner closely with product and sales to ensure strong GTM execution and market alignment
- Develop competitive intelligence programs and market insights
- Build and oversee a robust sales enablement function supporting both new business and account management teams
- Develop and maintain sales playbooks, pitch materials, persona guides, objection handling resources, and training content
- Partner with Sales leadership to coordinate ongoing training, certification programs, and product rollouts that increase team effectiveness and deal velocity
- Ensure alignment between marketing, product, and sales to deliver a cohesive buyer journey and consistent narrative across all customer-facing interactions
- Build, mentor, and scale a world-class marketing organization spanning multiple functional areas
- Partner with the Executive Leadership Team to define long-term growth strategy and marketing investments
- Manage budgets, agencies, and the marketing technology stack to support operational excellence
Our take
New streaming platforms and CTV provide novel data that shows great potential to improve advertising engagement. However, information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot.tv provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real time to fuel rapid optimization. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors to reduce wasted advertising spend and increase impressions. Over $500 billion of ad spend has been measured on the platform with almost 40 billion conversions attributed to iSpot.tv's service.
Whilst other marketing platforms are tackling similar obstacles to iSpot.tv, the company uniquely categorizes its data into insights that are easily understood and comparable relative to competitors. Furthermore, the company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2022
$325m
GROWTH EQUITY VC
Sep 2018
$30m
SERIES C
Total funding: $382.8m
Company benefits
- Healthcare: iSport offers two medical and dental plans for employees and their dependents as well as vision insurance. Employees may elect comprehensive individual coverage for medial, dental and vision for only $35/month
- Equity: Stock options are awarded upon hire. Additional grants may be rewarded during the compensation planning cycles
- Financial Wellbeing: iSport offers 401(k) and Roth 401(k) with a discretionary employer annual match. A tax advising benefit is offered via Carta. Short and long-term disability coverage and Life and AD&D insurance are also offered
- Health & Wellbeing: Virtual wellness classes, company wide wellness challenges, onsite health fair, as well as employee assistance program (EAP) are all offered as a way of supporting your health and wellbeing
- Tuition Reimbursement: Unlimited access to a comprehensive learning platform and tuition reimbursement to help advance your career at iSpot
Company HQ
West Lake Sammamish, Bellevue, WA
Leadership
Sean Muller
(Founder & CEO)Experience as CTO and Vice President of Product Development for eNom, Inc. Was also COO of MediaNet Digital, Inc. from 2008 to 2011.
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