Product Marketing Manager, ServiceNow
Mid-Market
$135.3-236.8k
+ Equity for eligible roles + Variable/incentive compensation
Cloud-based digital workflows for enterprises
Posted today
Cloud-based digital workflows for enterprises
1001+ employees
Posted today
$135.3-236.8k
+ Equity for eligible roles + Variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality
- They are a self-starter and thrive in a fast-past environment
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
- This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 8+ years in enterprise software Product Marketing or equivalent
- Familiarity with customer service, CRM or related enterprise solutions
- Strong persona-based messaging and storytelling experience
- Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
- Very strong written and oral communication skills
- Experience presenting to enterprise executives in digital and in-person events
- Bachelor’s degree or equivalent experience
- Must be comfortable with social media and community participation
- Up to 10% travel to support sales efforts and industry events
What the job involves
- We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the largest and fastest growth areas at ServiceNow
- We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners
- This Product Marketing Manager will be responsible for customer acquisition, driving key elements of our Mid-Market marketing strategy, including developing persona-based solution messaging and AI messaging, creating sales and marketing materials, driving event strategy and execution and more
- Understand the Mid-Market segment across ServiceNow’s target industries (Tech, Telecom, Banking, Retail, Manufacturing, Healthcare); research where and how we’ve been successful in penetrating to inform the Mid-Market strategy
- Work closely with product and sales to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Platform and product offerings for the Mid-Market, in particular, Customer Service Management, IT Service Management and AI Agents
- Partner with customer marketing to create suite of public-facing customer stories
- Create messaging and content for various marketing touchpoints across the buyer journey, such as case studies, videos, ebooks, infographics and blog posts and the website
- Help manage ServiceNow’s strategy for and presence for Mid-Market prospects at ServiceNow events, including track and activity definition, speaker selection, messaging support, content review and related event staff management
- Develop and deliver sales assets and enablement that helps the Mid-Market sales team open, mature and close pipeline. Gather feedback on what messaging resonates to evolve assets and inform marketing materials
- Partner with our technical product marketers and product managers to define compelling demo narratives
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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