Influencer Marketing Manager, NewGen
Gaming
$70-100k
3+ days a week in office (Manhattan, NY)
Social-first creative & creator agency
Job no longer available
Social-first creative & creator agency
101-200 employees
Job no longer available
$70-100k
3+ days a week in office (Manhattan, NY)
101-200 employees
Company mission
To revolutionise connections in the digital age, making advertising more relevant, more engaging, more fun and more effective.
Role
Who you are
- As a digital marketing agency that specialises in social media, it’s imperative that you understand and are able to demonstrate experience of the following:
- Influencer marketing landscape, you stay up to date with the latest platforms and creators and can articulate their differences and opportunities to clients. This includes creators on platforms including but not limited to, Twitch, Instagram, Twitter, YouTube, Facebook, Snapchat
- The gaming industry - a lot of our clients come to us as we’re specialists in the gaming space. Having knowledge of the industry, what’s happening, what’s working, what isn’t, and being able to impress clients with your expertise will give you a massive advantage
- Candidates who organically engage with creators on social media and speak confidently about them throughout our interview process will be hugely beneficial
What the job involves
- Kairos is looking for an Influencer Manager to join the team. This role plays an important part in the day-to-day in the Kairos New York office, working with tier-one clients on their GTM strategy. The key things you’ll be doing each day:
- Making key decisions on our tier one clients, which creators they should be partnering with, why they should and how they should do it
- Accountable with your team for the full strategy, with the expectation of leading creative and marketing innovation
- Assist in the leading of client relationships
- Proactively seek opportunities to improve client metrics and increase scope of the project
- Advise best practices for digital marketing strategies to drive client goals/metrics
- Rationalizing those decisions directly to our clients and senior stakeholders internally (where applicable), sometimes in pitch format, sometimes during weekly calls
- Utilizing data and insights to help formulate key creator recommendations and presenting these recommendations in a way that demonstrates our data-led approach
- Managing a team of Influencer Managers & Executives, levelling up our influencer offering each and every day
- Responding to RFPs, helping to position Kairos US as a leader in our space and most importantly leaving clients in awe of our team's talent
- Focus on delivering 5 Star service to creators and clients alike, ensuring communication is key and all relevant information is shared at every stage of the campaign cycle
- Deliver creator campaigns, ensuring content is managed, and approved within desired timelines
- Work with relevant third parties to contract creator talent, experience in managing contracts aligned to deadlines is important
- Act as a brand ambassador for our clients, ensuring that creator content will deliver against the goals and objectives of our clients with quality in mind
- Be at the forefront of the creator landscape, know all the key changes and make business recommendations as to how this impacts our day-to-day
- Collaborate with other team leads and directors to ensure Kairos US stays competitive in the influencer scene
Application process
- Stage One (30 mins)
- Let’s get to know each other
- An informal chat, firstly giving you the opportunity to ask questions about the role and find out more about the business, then we’ll ask you three questions
- Why do you want to work for Kairos?
- Why do you think you’re right for this role?
- What were your biggest challenges and biggest successes in your previous role?
- Stage Two (One hour - face to face if possible)
- Let’s get serious for a second
- An interview in front of two Kairos teammates. This stage will focus on your skillset, and ability to deliver the work and we’ll ask questions about your specific experience aligned to the role. Some questions you may be asked are:
- What were some of the process issues you faced in your previous role when it came to influencer management and how did you overcome them?
- When it comes to team management, what do you feel is the most important factor when motivating and engaging a team of influencer managers?
- Tell us about a project you’ve worked on, what the brief was, what was the process, and what was the outcome
- Stage Three (One hour - face-to-face required, this is a hybrid role)
- Would you like a glass of water?
- A task and presentation in front of all three people from Stage One & Two. We use this task to understand core competencies:
- Ability to pitch and your professional communication style
- Ability to create pitch decks / communicate your ideas visually
- Understanding of data and insights, we’ll provide you with the data don’t worry
- The task will present you with one of our existing clients and a previously released product, we’ll ask you the best way to launch the product using influencers. We’re looking for a proposal which answers our questions, shows you feel comfortable in this space, but most importantly leaves us brimming with excitement about working with you
- If you’re not successful at this stage we’ll commit to providing full detailed feedback about your presentation, explaining why we’ve moved forward with someone else
Our take
NewGen, formerly Kairos Group is a social-first creative and creator agency that creates high-impact marketing campaigns for gaming audiences and Gen Z markets.
Founded in 2015 as a gaming-focused agency, NewGen has grown significantly through strategic acquisitions of eSports company Horizon Union and Kyma Media, a creative agency.
NewGen's clients have included PepsiCO, Porsche, Hasbro and Samsung. With investment from the Business Growth Fund awarded in June 2024, the punchy creative agency is growing its infrastructure, data and technology platforms.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home
- Free Food & Snacks
- Wellness Resources
Company HQ
Holborn, London, UK
Leadership
Mike Craddock
(CEO)Also the Co-Founder of Kyma Media and Director of Horizon Union. Previously Co-Founder at Turopium Sports and Entertainment, and Kairos Esports.
Chris Parnell
(CCO)Also Co-Founder and CCO of Turopium and Kyma Media, and the CCO of Horizon Union.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job