Head of Content Marketing, Retool
$150.2-223.1k
The application layer for AI
Job no longer available
The application layer for AI
201-500 employees
Job no longer available
$150.2-223.1k
201-500 employees
Company mission
To create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- 8-10+ years of experience in Content Marketing with an emphasis on growth, with at least 3+ years leading the function
- Experience working with technical audiences (developers, engineering managers, technical PMs preferred.)
- Mix of working at larger companies as well as smaller startups
- Balances both the creative as well as the data-driven aspects of content
What the job involves
- As Head of Content Marketing, your mission will be to help us strategize, create, and distribute a variety of content that delivers real and resonant value to our target audiences and real and resonant results to the business
- You’ll build content into a long-tailed growth lever using future-facing strategies and collaborations cross Marketing, SEO, Developer Relations, Design
- And you’ll manage and inspire a tiny-but-mighty Content team and bench of freelancers to deliver and scale best-in-class work
- Lead the Content function at Retool, developing and overseeing content across the funnel that serves a very technical audience of software developers and engineering teams, and deeply investing in growing the impact of our blog and social media channels
- Make content a strategic advantage for Retool, helping drive all forms of content—from ebooks to white papers to reports to thought leadership—from idea to execution to organic distribution
- Manage a small internal team plus a roster of freelancers and agencies to deliver great, data-driven work
- Be a steward of craft, holding the bar high for content quality across all axes (writing, SEO, design, etc.), and helping collaborators reach that bar
- Set and hold our team responsible for the right content metrics to measure the impact of our output, on both short-term and longer-term horizons
- Experiment with channels and content types to find our most effective levers and create blueprints for scaling content success
- Partner with SEO and Product Marketing to expand the reach and impact of every piece of content we produce
- Partner with in-house subject matter experts across Engineering, Product, Developer Experience, Sales, and more to extract the best stories and ideas from the organization
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Founded in 2017, the company is now valued at over $3.6B. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.3m
Company benefits
- Your health: Our healthcare plans include flexible, competitive options for medical, vision, dental, life insurance, and disability benefits.
- Your fuel: Fully snack-stocked kitchens at every turn, with breakfast, lunch and dinner provided at our San Francisco and New York offices.
- Your growth: We provide a $1,200 annual stipend that can be utilized for all learning-related expenses, including books, conferences, classes, and more.
- Your family: Access to comprehensive family planning services, generous paid parental leave for new parents, and a remarkable $10,000 lifetime benefit towards fertility support.
- Your time: Flexible freedom for a healthier you: take the time off that you need, when you need it! Discover flexible PTO and our 4 week Work From Anywhere policy to rejuvenate on your time.
- Your sidekick: Bring your favorite sidekick to work and enjoy our dog-friendly offices!
- Your future: Plan for your future. We offer enrollment and matching up to 4% for our US-based employees.
- Your wellbeing: Enjoy a suite of perks and memberships that enable you to thrive both personally and professionally.
Company HQ
Mission District, San Francisco, CA
Leadership
David Hsu
(Founder & CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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