Content Lead, Retool
$150.2-203.2k
Low-code internal tools building software
Open for applications
Low-code internal tools building software
201-500 employees
Open for applications
$150.2-203.2k
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- 8-10+ years of experience in Content Marketing with an emphasis on growth, with at least 2+ years leading the function
- Experience working with technical audiences (developers, engineering managers, technical PMs preferred.)
- Excellent written and verbal communication skills, and the ability to coach others on the same
- Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
- A track record of scaling content to meet ambitious organic growth targets
- The ability to build strong cross-functional partnerships with technical teams and the rest of the marketing org
What the job involves
- As Content Marketing Lead, your mission will be to help us strategize, create, and distribute a variety of content that delivers real and resonant value to our target audiences and real and resonant results to the business
- You’ll build content into a long-tailed growth lever using future-facing strategies and collaborations cross Marketing, SEO, Developer Relations, Design
- And you’ll manage and inspire a tiny-but-mighty Content team and bench of freelancers to deliver and scale best-in-class work
- Lead the Content function at Retool, developing and overseeing content across the funnel that serves a very technical audience of software developers and engineering teams, and deeply investing in growing the impact of our blog and social media channels
- Make content a strategic advantage for Retool, helping drive all forms of content—from ebooks to white papers to reports to thought leadership—from idea to execution to organic distribution
- DManage a small internal team plus a roster of freelancers and agencies to deliver great, data-driven work
- Be a steward of craft, holding the bar high for content quality across all axes (writing, SEO, design, etc.), and helping collaborators reach that bar
- Set and hold our team responsible for the right content metrics to measure the impact of our output, on both short-term and longer-term horizons
- Experiment with channels and content types to find our most effective levers and create blueprints for scaling content success
- Partner with SEO and Product Marketing to expand the reach and impact of every piece of content we produce
- Partner with in-house subject matter experts across Engineering, Product, Developer Experience, Sales, and more to extract the best stories and ideas from the organization
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.2m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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