Principal Product Marketing Manager, SoFi
SLR & At Work
$128-220k
Plis bonus and long term incentives
Mobile & online personal finance services
Be an early applicant
Mobile & online personal finance services
1001+ employees
Be an early applicant
$128-220k
Plis bonus and long term incentives
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- Minimum 8+ years of B:C Product Marketing and/or Growth Marketing, ideally within a high-growth environment
- Bachelor’s degree required, ideally in Marketing, Consumer Insights or similar domain
- FinTech Expertise: Proven track record of significantly accelerating growth (e.g., 2X, 3X) for a FinTech or B2C financial product
- Channel Management:
- Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Analytical Aptitude: Mastery of analytics tools and frameworks (e.g., Tableau, Amplitude, A/B testing) to independently derive insights, make strategic recommendations, and forecast business impact
- Founder’s Mentality: High initiative, entrepreneurial drive, and a strong bias for action—a motivated self-starter who thrives in ambiguity and owns outcomes from conception to completion
- Flexibility: Demonstrated ability to problem-solve and succeed independently in a fast-paced, high-volume and ambiguous growth environment
What the job involves
- SoFi is looking for a Senior Product Marketing Manager to lead Product Marketing for Student Loan Refinance while also owning our At Work (B2B2C) marketing channel, which is a critical growth lever for Student Loan Refinancing among other products
- This role sits at the intersection of product strategy, channel management, and employer-based distribution, and will play a critical role in driving growth across one of SoFi’s most strategic lending products
- In addition to owning strategy and execution, this role will provide day-to-day leadership and development for one Associate Product Marketing Manager supporting Student Loan Refinance
- This is a hands-on, player-coach role where success is driven by both individual impact and the ability to scale results through partnership and mentorship
- Own and Scale: Define, launch, and continuously optimize multi-channel acquisition strategies and GTM plans to meet ambitious quarterly and annual growth targets
- Strategic Foresight: Proactively monitor the market context, competitive threats, and external factors, pivoting strategies as needed to ensure SoFi’s Student Loan Refinance growth trajectory
- P&L Influence: Oversee the Student Loan Refinance marketing budget, forecasting and identifying and sizing incremental growth opportunities
- Segmentation: Define and evangelize target audience segmentation, developing compelling, research-backed messaging and marketing strategies that elevate performance across channels
- Drive Offer Strategy: Architect the holistic offer strategy, managing offer terms, fulfillment processes, and creative testing to maximize conversion efficiency
- Creative Leadership: Serve as the core brief writer, collaborating with Brand Strategy and Creative Studio to deliver breakthrough campaigns that demonstrably drive performance
- Product Catalyst: Act as the strategic partner to Product Management, using a deep understanding of the customer journey to eliminate pain points, boost conversion, and guarantee new products achieve product-market fit and business goals
- Own the At Work marketing channel strategy, driving acquisition and engagement through employer partnerships
- Collaborate with At Work Sales, Partnerships, and Operations to align marketing strategy with employer needs and distribution opportunities
- Work with At Work Product team to enhance our At Work marketing infrastructure to more optimally deliver our solutions for employer/employee needs
- Develop B2B2C messaging that resonates with both employer stakeholders and end borrowers
- Identify, test, and scale At Work marketing to grow funnel contribution and efficiency
- Use performance insights to continuously refine channel strategy and execution
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets it apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company HQ
The East Cut, San Francisco, CA
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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