Software Engineer, Instacart

Paid MarTech

CA$140-155k

+ New hire equity grant as well as annual refresh grants

SQL
Python
Google Analytics
Postgres
Airflow
Redshift
Snowflake
dbt
Junior, Mid and Senior level
Remote from Canada

More information about location

Instacart

Online grocery marketplace & grocery tech platform

Open for applications

Instacart

Online grocery marketplace & grocery tech platform

1001+ employees

B2CB2BArtificial IntelligenceEnterpriseMarketplaceFoodAnalyticsComputer VisionSaaSMobileAdvertisingDelivery

Open for applications

CA$140-155k

+ New hire equity grant as well as annual refresh grants

SQL
Python
Google Analytics
Postgres
Airflow
Redshift
Snowflake
dbt
Junior, Mid and Senior level
Remote from Canada

More information about location

1001+ employees

B2CB2BArtificial IntelligenceEnterpriseMarketplaceFoodAnalyticsComputer VisionSaaSMobileAdvertisingDelivery

Company mission

To create a world where everyone has access to the food they love and have more time to enjoy it together.

Role

Who you are

  • Python Expertise: Daily use and extensive knowledge of Python for data integration, automation, and more
  • Snowflake Proficiency: Regular use for creating data pipelines, performing admin tasks, and managing roles
  • Google Analytics: Experience with Google Tag Manager and generating daily reports
  • DBT Leadership: Leading initiatives, model creation, and process documentation
  • Airflow Experience: Daily automation and configuration of tasks
  • Marketing Experience: Ability to work with marketing data and collaborate effectively.SQL and ETL Skills: Advanced proficiency in SQL and experience with ETL processes across Snowflake, Redshift, and PostgreSQL
  • Collaboration Skills: Proven ability to work with various stakeholders including product, sales, and finance teams

Desirable

  • Basic understanding of digital marketing and previous experience working with marketing teams
  • Possesses general familiarity with performance marketing KPIs (ROAS, LTV, CAC, CPA, etc)
  • Understanding of Marketing event channel operations, and knowledge of launching new channels through the above-mentioned technologies is appreciated
  • Having previous experience working with third-party analytics/tracking platforms
  • Having previous experience managing Google Tag Manager for a Marketing or Advertising organization
  • Past knowledge within a Data Platform Engineering organization or Data Engineering role
  • Has previous experience on an on-call rotation

What the job involves

  • As a MarTech Engineer, your contributions will play a crucial role in optimizing the efficiency and effectiveness of our Paid Marketing efforts, encompassing a diverse array of channels such as Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio
  • Your work will directly impact the scalability and performance of these channels, enabling us to reach broader audiences and amplify Instacart's market presence
  • By leveraging cutting-edge technology and collaborating with various departments, you will help create strategies that deliver measurable results and foster sustained growth
  • Building and maintaining data pipelines using Python and Snowflake: Design and oversee efficient data pipelines that handle extensive data processing, ensuring seamless data flow and troubleshooting issues as they arise
  • Integrating and extracting data from multiple sources such as Google Analytics and Snowflake: Manage ETL processes for integrating diverse data sources, ensuring accurate and timely data flow into centralized systems to support decision-making
  • Automating tasks like data retrieval and report generation: Develop scripts and workflows to automate data retrieval and report generation, utilizing APIs and scheduling tools to streamline processes and minimize manual effort
  • Leading DBT initiatives to enhance model efficiency: Spearhead the development and optimization of data models using DBT, ensuring scalability and maintainability, while documenting best practices and providing guidance to the team
  • Harnessing Airflow for automation tasks and configuring manual runs: Use Apache Airflow to automate and schedule complex workflows, ensuring efficient and accurate execution of data-related tasks
  • Collaborating with marketing teams utilizing your marketing data experience: Work closely with marketing to translate data into actionable insights, providing analytical support and enhancing data-driven strategies
  • Works with multiple third-party channels to streamline Ad conversions: Able to work closely with stakeholders across third-party channel providers and debug issues when they arise
  • Collaborating with Marketing to launch new Paid Listing Ads across channels: Working with various channels (Snap, Google, Facebook, etc) on managing and pushing data to multiple channels and product lists for various product feed Ad consumption
  • Writing advanced SQL queries and setting up data marts: Create complex SQL queries and establish data marts, providing easy access to clean and structured data for marketing analytics
  • This role will be positioned within the marketing organization, embedded directly into our Cross Channel Integrations team – the technical arm of Instacart Marketing
  • The Cross Channel Integrations team is composed of forward-thinking marketing technologists, strategists and engineers committed to developing solutions that elevate Instacart's marketing channels

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Insights

Top investors

7% employee growth in 12 months

Company

Company benefits

  • Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
  • Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
  • Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
  • Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
  • Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
  • Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
  • Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
  • Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
  • Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.

Funding (last 2 of 14 rounds)

Nov 2021

$232m

LATE VC

Mar 2021

$265m

LATE VC

Total funding: $2.9bn

Our take

Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.

The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 900 retail banners across more than 75,000 locations.

Instacart's software offerings signify the company's focus on tech, designed to move it away from its dependence on the gig economy. To this end, the company has acquired FoodStorm, an order management system that powers end-to-end order-ahead and catering, integrating its technology into its enterprise suite. Despite an IPO in September 2023, market downturns have necessitated a 7% workforce cut in 2024, focused on middle management and creating a flatter organisational structure. With a new streamlined workforce, here's to hoping Instacart can maintain its momentum.

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Steph

Company Specialist at Welcome to the Jungle