Social Media Manager, Homebase
$90-120k
Offers Equity for all locations. Toronto: CA$75K – CA$95K
More information about location
2 days a week in office
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
1001+ employees
Be an early applicant
$90-120k
Offers Equity for all locations. Toronto: CA$75K – CA$95K
More information about location
2 days a week in office
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- Social Media Experience: 3-5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth
- Native Content Creator: Comfortable producing your own Instagram and TikTok content — shooting/designing, editing, and publishing — and staying current on what's performing on each platform
- Customer & Influencer Outreach: Experience managing creator or customer relationships end-to-end, from outreach and contracting through content delivery. Familiarity with tools like Aspire or similar influencer management platforms is a plus
- Organizational skills: Experience managing a high-volume content calendar across multiple contributors, content streams, and deadlines
- Analytical Mindset: Comfortable pulling reports from social analytics tools and translating engagement metrics into clear, actionable recommendations for the team
- Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact
- Builder Mentality: Energized by building systems and workflows from scratch, not just maintaining them. You're comfortable with ambiguity, operate well without heavy infrastructure, and move fast once you have direction
- Team Player: Proven ability to work cross-functionally and communicate clearly with creative, organic, and freelance partners. Strong at managing up and keeping stakeholders aligned without being asked twice
- Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
What the job involves
- We're seeking a hands-on, creative Social Media Manager to build Homebase's organic social presence from the ground up. You'll own our content calendar, create native content on Instagram and TikTok, manage influencer and customer relationships, and coordinate across teams to keep our social channels moving at pace. This is a builder role — you'll be expanding on our foundations and building the systems to scale
- Content Planning & Publishing: Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself. Ensure all content is briefed, scheduled, and published on time
- Content Creation: Develop native content for Instagram and TikTok — from concept through posting. Stay ahead of platform trends and publish content that resonates with small business owners and their teams
- Customer & Influencer Outreach: Build and manage relationships with customers and creators to generate authentic content for Homebase. Lead outreach and ongoing communications — from first contact through content delivery
- Community Management: Be the voice of Homebase in the comments. Monitor and respond to comments, DMs, and mentions across platforms to drive two-way engagement and build a loyal, active community
- Performance Reporting: Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals
- Team Coordination: Work closely with the Creative team on quality content and share best-performing content with the Growth team to support paid social campaigns
Application process
- Meet the Talent Acquisition team, Rachel U
- Meet the Hiring Manager, Katie D
- Participate in a Case Study & Presentation
- Meet with Cross-functional Partners, Chy S. & Paxton M
- Meet the Head of Growth Marketing, Jenna B
- Background Check + Offer Stage
- Welcome to the team, Homie
Our take
Homebase provides employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably, it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance 🇺🇸
- 401(k) matching program 🇺🇸
- Pre-tax commuter benefits 🇺🇸
- Snacks + lunch on us at hub offices 🇺🇸
- MasterClass at Work for ongoing learning 🇺🇸
- Group health benefits coverage 🇨🇦
- Group RRSP with employer match + TFSA 🇨🇦
- Snacks + lunch on us at hub offices 🇨🇦
- MasterClass at Work for ongoing learning 🇨🇦
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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