Senior Product Marketing Manager, Flex
$164-205k
Flexible rent payment application
Posted today
Flexible rent payment application
501-1000 employees
Posted today
$164-205k
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- 7-9 years of experience in product marketing, with a focus on high-growth consumer or fintech environments
- Proven business impact through GTM ownership: Track record of leading end-to-end product marketing for complex launches or product areas, with measurable impact on adoption, retention, conversion, or revenue
- Strong cross-functional influence: Ability to partner with and influence Product, Design, Analytics, and Legal to drive alignment and shape outcomes, not just execute against them
- Strategic and analytical rigor: Comfort using data to inform decisions and evaluate performance, paired with strong judgment in ambiguous or fast-moving environments
- Ability to translate complexity into clarity: Skilled at turning complex systems, especially financial concepts, into simple, intuitive messaging and experiences that build trust
- High ownership and bias for action: Comfort operating autonomously in a lean environment, balancing strategic thinking with hands-on execution
What the job involves
- We’re hiring a Senior Product Marketing Manager, Rent to lead the end-to-end strategy and execution for high-impact initiatives within our core Rent experience
- This role goes beyond traditional GTM
- You will act as a strategic partner to Product, Design, and Growth, shaping both what we build and how it is brought to market
- You will own product narratives, in-product experiences, and communication systems that directly influence adoption, retention, monetization, and customer trust
- You will serve as the voice of the renter, ensuring that complex financial mechanics are translated into clear, intuitive experiences that drive confidence and behavior change at scale
- Own and drive critical product bets: Lead end-to-end product marketing for key initiatives across the Rent experience, from early concept through launch and post-launch optimization. Define success, drive alignment, and ensure measurable business impact
- Define positioning and product narrative: Develop clear, differentiated positioning grounded in customer insight. Build narratives that scale across in-product experiences, lifecycle communications, and external channels, ensuring consistency and clarity at every touchpoint
- Shape the in-product experience: Partner deeply with Product and Design to influence onboarding, education, and decision-making moments. Ensure the product experience itself communicates value clearly and drives correct usage
- Lead GTM strategy and execution: Set the GTM strategy for launches and product changes, including channel selection, messaging systems, rollout planning, and performance measurement. Drive execution across cross-functional teams and ensure high-quality delivery under evolving constraints
- Drive growth through messaging and experimentation: Continuously test and optimize messaging, UX, and lifecycle moments to improve activation, engagement, retention, and monetization. Use data and experimentation to refine strategy and unlock incremental impact
- Influence cross-functional strategy and alignment: Partner with Product, Design, Growth, Risk, Legal, and CS to align on priorities, navigate tradeoffs, and drive decisions. Act as a connective layer across teams to reduce friction and accelerate execution
- Build scalable PMM systems: Develop and maintain foundational frameworks including positioning, pricing narratives, messaging hierarchies, and enablement materials that raise the quality and consistency of how Flex communicates
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(Co-Founder & CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(Co-Founder)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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