Automotive Content Creator & Editor, Cazoo
Salary not provided
Mid and Senior level
London
Online used car marketplace
Posted today
Online used car marketplace
101-200 employees
B2BLifestyleMarketplaceCarsConsumer GoodseCommerce
Posted today
Salary not provided
Mid and Senior level
London
101-200 employees
B2BLifestyleMarketplaceCarsConsumer GoodseCommerce
Company mission
We're people who make things happen. We move fast. We back ideas. We challenge what isn't working. We're building a different type of automotive marketplace.
Role
Who you are
- Demonstrable experience in automotive journalism, content, editing or similar
- Strong command of automotive terminology, vehicle specs and current industry trends
- A portfolio of published automotive work, with excellent writing, editing and storytelling
- Confident and credible on camera
- Working knowledge of SEO (and emerging GEO), CMS platforms, and basic photo/video editing
- A fearless self-starter who pitches boldly and isn't precious about ideas that don't land
- Able to run multiple projects to deadline, independently and collaboratively
- Experience at an automotive marketplace, dealer group, media outlet or car brand
- A track record producing short-form social content that actually gets watched
- Knowledge of EVs, emerging automotive tech, and how car buying and selling actually works
- Are ideas-led, not budget-led, you know how to make a simple idea land hard
- Can defend your ideas just as hard as you're willing to kill them when the data says so
Desirable
- Take ownership without waiting for permission
- Write copy that sounds human, confident and challenger — never corporate
- Juggle multiple formats and deadlines without dropping quality
- Are genuinely plugged into what people actually watch, share and talk about
What the job involves
- Most car content in the UK sounds the same: safe, same, written to please a brand guideline rather than a reader. We want someone who'd rather build something with a point of view than manage a content calendar
- You'll be the voice and the face of Cazoo's automotive content, writing everything from SEO hubs to press commentary, making video for TikTok and YouTube, and appearing on camera as our automotive expert
- You'll work with agencies, creators and production partners, but the editorial standard is entirely yours to set
- If you're happiest pitching the bold idea and then actually making it, you'll like it here
- Reports To: Head of Marketing
- Contract Type: Fixed Term Contract (6 months)
- Own automotive video end to end, concept, brief, production, sign-off, then hand off to the Social Media Manager for publishing and analysis
- Create story-led content with real cultural relevance, not brand-safe filler
- Lead platform-first ideas for TikTok and YouTube that build communities people actually want to follow, not just fill a schedule
- Give creative direction on edits, visuals, music and animation, and sign off on quality
- Build content-led campaigns with one clear narrative running across every platform
- Appear on camera as Cazoo's automotive expert
- Work with new car OEMs and our commercial team to create review content
- Get out to automotive events and shows to capture what's actually relevant, brief the bigger shoots, write the scripts, shape the core idea
- Write as Cazoo's named automotive expert across SEO landing pages, blogs, website copy, social, press, email and campaign materials
- Own the Cazoo blog and content hubs: strategy, articles, templates, uploads, structure, and measuring what's actually working
- Build genuine editorial authority under your own byline
- Run keyword research with our Senior SEO Manager and help prioritise search pages on the roadmap
- Use AI tools like Jasper to speed up drafting, without letting quality or voice slip
- Optimise for AI search and answer engines, so Cazoo is the source cited when someone asks an assistant what to trust
- Keep content current across SEO, blog, competitions and press pages on Cazoo.co.uk and dealer sites
- Build automotive conversation on Reddit and other social channels
- Produce case studies, testimonials and social-first content for dealers and partners
- Bring commercial stories to life through strong storytelling, you're the internal champion for what content is doing and why it matters
- Be Cazoo's public automotive voice with our PR agency: press comment, interviews, broadcast
- Shape press releases and their supporting web content
- Advise on monthly press activity so campaigns stay sharp, relevant and accurate
- Stay ahead of automotive trends and tech, so our content leads instead of catching up
- Use performance data to work out what's landing and feed it straight back into the next brief
- Support teams across the business with copywriting and creative briefs for launches and campaigns
- Keep the content engine organised, assets ready to move fast, always
- Test and adopt new AI tools where they genuinely improve the work
- Guard the brand voice and editorial standard across everything we publish, no exceptions
Application process
- We usually respond within two weeks
Salary benchmarks
Our take
Used car marketplace Cazoo has had quite the journey, having originally been founded as MOTORS by a partnership between the Daily Mail and General Trust before its acquisition by Cox Automotive and, subsequently, Gumtree. Now, it's an independent used car marketplace that hosts hundreds of thousands of used cars, as well as reviews, guides and advice.
With fifteen years of experience behind it, Cazoo has capitalised on its ownership journey to become the go-to used car marketplace for the UK. Operating within a challenging economy, the business is in a strong position, having bought the "household name" Cazoo brand, which went into administration in 2024, and adopted the name as its own. This suggests it will continue to maintain its nation-leading position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- Discretionary Bonus or Commission based roles
- Pension Scheme - We more than match your commitment to the future, when you contribute 6% to your pension pot , we put in 9%, taking your total up to 15% of your base salary.
- Make an Impact Awards: Quarterly value-led awards with cash prizes and a £1,000 team experience on offer.
- Hybrid and UK Remote working depending on role
- Generous Family Friendly Leave: Maternity/Pregnant Parent Leave: 20 weeks at 100% pay,. Paternity/Non-birth Parent Leave: 12 weeks at 100% pay.
- Private Healthcare Insurance - High-level coverage for you, partners, and dependents—including pre-existing conditions.
- Private Dental insurance through Bupa - Level 2 coverage for cashback on preventative, restorative and emergency care.
- Online private GP service - 24/7 digital access via Help@Hand.
- Generous sick pay support - 13 weeks of sick pay, before going onto Long term Illness cover with Canada Life
- Life assurance policy (x4 Life Assurance)
- Social & Inclusion Calendar - packed with events
- Free food and beverage in our office locations
- 25 days annual leave (Plus Bank Holidays) to start. We reward loyalty: +2 days after 2 years, plus an extra day for every year after (reaching a 30-day max).
- We offer 2 volunteer days a year so you can help out wherever matters to you.
- Specialist Support: Free counseling and menopause/fertility support via Peppy.
- Upskill Budget: Every manager has a dedicated budget for your specific role development.
- Leadership Track: Custom training programs designed for our current managers.
- Tech Choice: Your choice of a MacBook or Windows laptop.
- Perks@Work: Discounts at over 30,000 retailers and entertainment venues.
- Company Events: Annual Ignite Conference (past guests include Damien Hughes, Nick Fry, & Matthew Syed).
- Celebrations: Whether it’s our Summer bash or the annual festive party, we make sure we take the time to bring everyone together and celebrate in style.
- Automotive advocates: We provide tickets to the annual British Motor Show, giving our team a front-row seat to one of the biggest events in the UK car calendar.
- Pitchside Perks: We’re proud partners of Brentford FC, and we share the rewards with you. From tickets to Men’s and Women’s matches to the bucket-list opportunity to actually play on the pitch yourself, we bring you closer to the action.
Company values
- We are fearless
- We are dynamic
- We are better together
Company HQ
Richmond, UK
Articles
Leadership
Barry Judge
(CEO)Former CEO & current Board Member at houza. They are also the former CEO of OLX, dubizzle, and dealglobber.com (which they Co-Founded).
People progressing
Head of Account Management.
Diversity, Equity & Inclusion at Cazoo
Rhys Shipman (Talent Acquisition Partner )
- Here at Cazoo, we’re striving to foster a culture of belonging and empowerment, a place where everyone can be celebrated for who they are, with equal opportunities for growth and career development.
- We understand that having diverse and inclusive teams fuels creativity and stronger performance. That’s why we’re committed to discovering new talent so that when you join us, you can be you! We know we’re not perfect, and true inclusion and belonging is a journey. As part of our commitment to create inclusion for all in 2023, listed below are a few of the things we’re up to. And that’s really just the start!
- Improve equitable hiring processes by removing bias from job applications
- Delivering training on Unconscious Bias, Culture And Identity Awareness, & Inclusive Leadership
- Celebrating diversity through our company-wide inclusion calendar
- Fostering Community Groups (ERGs) with investment for each group
- Continuing our People Ambassador Programme to have more representative voices involved in decision making
- Accelerating diverse talent through a mentoring programme
- Sponsorship to attend an external coaching programme to elevate women’s voices
- Partnering with charitable organisations to drive inclusion and belonging within wider communities
- Reviewing the accessibility of our workplace, practices and policies
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