Performance Marketing Manager, Lumenate
Mobile App, Growth
£50-65k
Making subconscious exploration more accessible
Open for applications
Making subconscious exploration more accessible
1-20 employees
Open for applications
£50-65k
1-20 employees
Company mission
Lumenate is on a mission to revolutionise the mental wellbeing space by making impactful altered states of consciousness more accessible than ever before.
Role
Who you are
- 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based
- Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels
- Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA)
- Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives
- Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions
- Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment
- Fluent in English; excellent written and verbal communication skills
Desirable
- Experience marketing wellbeing, mental health, or lifestyle apps
- Familiarity working with international markets, especially with the United States, the UK, and Europe
- Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV)
- Passionate about tech, wellness, and helping people live more consciously
What the job involves
- As our Performance Marketing Manager, you’ll be at the forefront of mobile user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals
- This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably
- Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, Google Ads and emerging channels
- Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking
- Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization
- Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience
- Analyze campaign data to derive insights, forecast performance, and report on KPIs
- Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets
- Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps
Application process
- Call with the Head of Growth
- 2. Call with one of the Co-founders
- 3. Assessment
- 4. Presenting the assessment to the founding team
Our take
Lumenate helps users to live more fulfilling lives by offering all the tools to effortlessly explore their subconscious. Its app - on iOS and Android - guides users into a powerful altered state of consciousness, so that they can explore their subconscious thoughts to gain valuable and impactful insights.
These benefits can be obtained even with busy schedules, as a deeply meditative state can be achieved in seconds, with no previous experience. Lumenate's method of neural guiding is scientifically research-based, and does all the hard work for users.
The Lumenate co-founders actually purchased their own EEG brain scanner due to the limited scientific literature, and discovered several advantages to the app's use. These include increased functional connectivity, increased signal complexity, reduced default mode network activity, and reduction of peak alpha brainwave activity.
Lumenate aims to take its app to the next level, as well as grow and develop the business. In 2024, it partnered with the John Lennon estate to utilise his music for its meditation services, elevating its brand awareness. This will help Lumenate to continue inspiring people to live more fulfilling and freer lives via subconscious exploration.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2021
$1.4m
Total funding: $1.4m
Company benefits
- Inspiration Quest - we take building an inspired team seriously, that’s why every year we will fund you to go on a trip designed around finding inspiration. Whether you want to go on a one week silent meditation retreat, hike through the mountains or learn something new, we’ll make it happen!
- Rapidly growing vision led business (with large development plans)
- Flexibility of work hours and holidays - If you need a break, take it! We care about what you deliver, not how
- Competitive remuneration through salary and equity
Company HQ
Redcliffe, Bristol, UK
Leadership
Jay Conlon
(Co-Founder & Director)After gaining a Master's degree in Mechanical Engineering, they went on to complete a Design Graduate Scheme before commencing work as a Far Future Concept Designer at Jaguar Land Rover until 2018, which is when they co-founded Lumenate.
Tom Galea
(Co-Founder)From Mechanical Engineering Masters degree to designing Far future concept vehicles at Jaguar Land Rover to driving a van from Canada to Chile prior to co-founding Lumenate.
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