Field Marketing Manager, Trustly
Americas
More information about location
Secure online banking payments
Open for applications
Secure online banking payments
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To make online bank payments convenient for everyone by connecting consumers and merchants through the bank account, the hub of people’s financial life.
Role
Who you are
- 4-5 years of B2B Marketing experience, with a background in complex tech solutions or enterprise sales, to effectively partner with senior US stakeholders
- Strong commercial gravitas and the communication skills needed to collaborate with seasoned entrepreneurs and sales leaders, prioritizing deals over pure brand aesthetics
- Execution powerhouse with a "get things done" mindset, capable of moving from high-level ideas to organized action with high energy
- Customer-centric professional focused on identifying and solving the client’s real business pain points
- Proactive doer who takes initiative to knock on doors, find synergies, and mobilize teams to move the needle
- Strategic versatility to pivot easily between operational tasks, such as event logistics and strategic influences like vertical focus
What the job involves
- The team is responsible for accelerating business domains' expansion and supporting Trustly's transition from a payment processor to a comprehensive global financial platform
- We focus on driving high-quality pipeline and deal acceleration through a 360° marketing approach that includes events, market research, ABM, and localized content
- In the US, this team acts as the primary "marketing engine," bridge-building between global strategy and local go-to-market execution
- As a Field Marketing Manager, you will act as the Single Point of Contact (SPOC) for the business domain to which you are in charge and the markets, representing the Marketing department locally
- This is an execution-heavy role where you own the regional marketing engine
- Your mission is to drive revenue, support sales and activate brand value within specific target verticals: primarily Gaming, financial services, and subscriptions
- You are not just following a playbook; you are the one running with the ball to ensure we win in the US market
- Drive the marketing engine across multiple online and offline channels simultaneously, ensuring constant motion and local execution
- Lead localized ABM campaigns to generate engagement and high-value sales meetings for Tier 1 accounts
- Work in the trenches with senior commercial teams to align all marketing activities with high-value deals and pipeline goals
- Coordinate daily with global teams in Content, CRM, and Creative Studio to ensure regional needs are met with high-quality resources
- Monitor competitors and field hypotheses to provide real-time feedback to Product Marketing, ensuring the value proposition hits the client's pain points
- Execute high-touch regional events, from executive roundtables to sales dinners and booth logistics, creating direct conversion opportunities
- Test and validate the GTM strategy by analyzing messaging and Ideal Customer Profiles (ICP) directly in the field
Application process
- Applications for this role are accepted on an ongoing basis
Our take
Trustly is a fintech platform that makes accepting bank transfers for merchants a simple experience, just like taking card payments. Founded in 2008, the company has grown from just three people to operate offices across Europe and the Americas.
Trustly is a customer of banks, while its customers are merchants who are charged a transaction fee when they receive payments. Thousands of merchants use Trustly, including global players likes Facebook, AT&T, Alibaba, PayPal and TransferWise.
Whilst not a common payment method in certain countries (like the UK), people in many others prefer to pay via bank transfer - so there is a real need for what Trustly is offering. The company has made significant expansion progress, secured some highly advantageous partnerships and acquired SlimPay in 2024 - all suggesting a bright future ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2023
$55.9m
GROWTH EQUITY VC
Nov 2014
$27.1m
LATE VC
Total funding: $83m
Company benefits
- Free breakfast every morning and catered dinner if you need to work late. And happy hour every Friday to celebrate the week
- Each employee gets a generous health allowance, and Trustly Sports Club keeps us active together
- Each month, our teams go on fun outings. Which we’d probably do anyway, even if Trustly didn’t foot the bill!
Company HQ
Vasastan, Stockholm, Stockholm County
Leadership
Carl Wilsson
(Co-Founder & CEO)Obtained a degree in Economics at Stockholm School of Economics before founding Trustly in 2008. Since September 2016, they are the VP of Business Development of Trustly Group AB.
Lukas Gratte
(Co-Founder)Obtained a degree in International Economy at Harvard University, a Master's degree in Engineering physics at KTH Royal Institute of Technology, a second Master's degree in Business Administration and Economics at Stockholm University and co-founded Redbet in 2002.
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