SEM Account Manager, Lastminute.com

• Proven Performance Marketing experience, 4-5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable

• The Paid Search Account Manager will drive growth and optimization in SEM campaigns, managing large-scale accounts and identifying new opportunities to maximize traffic and revenue. You will collaborate with internal teams to enhance bidding strategies, develop automation solutions, and improve campaign performance
• Additionally, you will contribute to knowledge-sharing initiatives and implement industry best practices to ensure lastminute.com remains competitive in the travel industry
• Full ownership of performance for a specific market or product area
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
• Optimise accounts to target, management of roadmaps and ensuring timely delivery
• Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
• Establish new processes and improve existing campaigns with automation solutions
• Support internal sharing of knowledge through training and coaching
• Adherence of Performance Marketing best practice at all times
• Develop your own product knowledge as tools/products evolve/change

• HR interview (10-30 minutes)
• 1st interview with Manager (soft skills + technical knowledge) Please note that we may require an offline test, which will be presented during the second interview
• 2nd interview presenting a test with the manager and some collegues
• 3rd interview with the Director
• Offer extended
• Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview