Director of Partnership Strategy, Zeta Global
Automotive
$140-150k
Offers equity
The AI marketing cloud
Be an early applicant
The AI marketing cloud
1001+ employees
Be an early applicant
$140-150k
Offers equity
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- This role is ideal for a strategic hybrid—part strategist, part operator, part storyteller—who thrives at the intersection of data, intelligence, and media performance
- 5-7 years of experience in media strategy, activation, or partnership enablement, preferably within the automotive vertical (Tier 2 or Tier 3)
- Deep understanding of OEM, co-op, and regional dealer association models, including compliance and funding structures
- Proven experience developing data-driven activation strategies that connect first-party data, media performance, and measurement
- Proficiency with Google Ads, Meta, DV360, YouTube, CTV/OTT, and programmatic buying platforms; strong understanding of attribution and full-funnel optimization
- Exceptional written, verbal, and presentation skills with the ability to simplify complex concepts for executive audiences
- Demonstrated ability to collaborate with Product Marketing to align GTM messaging, competitive positioning, and client-facing enablement content
- Skilled at cross-functional partnership across Sales, Product, Data Cloud, and Analytics teams
What the job involves
- We are seeking a Director of Activation Partnership Strategy – Auto to serve as both a strategic lead for one of Zeta’s largest agency partnerships and a subject matter expert (SME) for the Automotive category
- This individual will lead Tier 2 Auto strategy across a growing portfolio of regional dealer groups and Tier 2 co-op programs, helping Zeta unlock repeatable, data-driven activation frameworks that convert audiences into in-market buyers
- You will play a critical role in ensuring Zeta’s auto clients and agency partners see measurable value through precision targeting, seamless activation, and closed-loop measurement grounded in first-party data
- Serve as the Tier 2 Automotive subject matter expert across Zeta’s Activation Partnership Enablement team, defining vertical standards, benchmarks, and go-to-market frameworks
- Act as a consistent consultant and collaborator on Zeta’s largest automotive accounts for pre-sales, partnering with Sales, Activation, and Product Marketing to deliver strategic, data-driven narratives that differentiate Zeta in-market
- Translate OEM and Tier 1 brand strategies into localized, high-performance Tier 2 & Tier 3 activation plans, ensuring creative consistency, dealer group alignment, and measurable ROI
- Develop audience and creative frameworks that integrate Zeta’s proprietary Data Cloud intelligence with regional demand signals, inventory data, and behavioral intent
- Champion the use of first-party, CRM, and behavioral data in activation strategies to drive leads, service appointments, and showroom traffic
- Serve as the primary strategic liaison to one of Zeta’s largest agency partners, ensuring unified GTM strategies and operational consistency across all Tier 2 & Tier 3 Auto engagements
- Partner with agency leadership and internal stakeholders to standardize intake, workflow, and collaboration processes that increase speed and efficiency across RFPs, retention, and upsell opportunities
- Support new business and upsell opportunities by crafting strategic narratives, audience insights, and activation frameworks that highlight Zeta’s unique value proposition
- Liaise with Product Marketing to ensure competitive differentiation, messaging alignment, and category-specific positioning in all go-to-market materials
- Collaborate with Activation Analytics and Data Cloud teams to build and maintain repeatable measurement frameworks tailored to Tier 2 and Tier 3 Auto KPIs such as CPL, VDP engagement, showroom visits, and digital retail conversions
- Drive Agile Intelligence adoption to optimize campaigns in-flight and provide data-driven insights that inform future media and audience strategies
- Create executive-level reporting frameworks that translate campaign performance into compelling business stories for agency and client leadership
- Partner across teams to develop standardized templates, playbooks, and best practices that scale Tier 2 and Tier 3 Auto activation strategy across the organization
- Liaise with Product Marketing and Product Management to translate market needs, activation insights, and client feedback into product roadmap recommendations
- Ensure strong pre- to post-sales alignment, including closed-loop validation of pricing, measurement, audience taxonomy, and execution requirements
- Uphold and continuously improve Zeta’s pre-sales workflow discipline, ensuring efficiency, quality, and cross-functional clarity
- The Director, Activation Partnership Strategy – Auto plays a mission-critical role in expanding Zeta’s automotive footprint
- By bridging intelligence, data, and media performance, this leader will:
- Establish Zeta as the preferred data-driven activation partner for Tier 2 and Tier 3 automotive organizations
- Drive predictable, measurable, and repeatable success across top agency and OEM-aligned partnerships
- Strengthen Zeta’s market position and competitive differentiation in one of the most dynamic and performance-oriented verticals
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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