Lifecycle Marketing Manager, Bark
Bright
Dog toys and treats subscription service
Job no longer available
Dog toys and treats subscription service
1001+ employees
Job no longer available
1001+ employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- BA/BS in Business Analytics or Marketing degree preferred
- 3-5 years of lifecycle marketing experience with at least two years working specifically on converting prospects and churned customers. Prior experience with direct-to-consumer or subscription-based services is plus
- HTML/CSS coding experience is a plus
- Proven experience with campaign development, from briefs through working with creative teams to launch
- Experience building communications programs through CRM and/or marketing automation systems (Simon Data, Braze, Iterable, HubSpot or similar platform)
- Proactive thinker and scrappy, entrepreneurial spirit. get-it-done attitude in a fast-paced environment
- Excellent cross functional communication, organizational and project management skills
- Strong written and oral communications skills
- SQL experience is a plus
- Positive attitude, collaborative, and must love dogs!
What the job involves
- Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email and SMS) to drive new subscribers
- Continuously conduct A/B tests and analyze results to develop insights that improve acquisition and win-back conversion rate
- Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC
- Partner with our BARK Eats and BARK Box and Super Chewer teams to develop messaging, creative and promotions
- Create prospect nurture programs to ensure long-term engagement for our growing customer base
- Own KPI reporting, including weekly and monthly updates
- Work in a highly cross-functional role that will let you work with multiple teams
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing itself from competitors.
However, the company has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, it seems well-placed to continue ahead of the pack. The company also recently partnered with Crocs to release dog Crocs, it's a very fun and exciting new branch for the company that will surely appeal to many fur baby owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness: We take care of our entire pack with premium medical, dental, and vision coverage for humans, plus comprehensive pet insurance. Because a healthy team (furry and not) is a happy team. Coverage starts day one for eligible roles
- Work + play your way: Life's too short to be all work and no play – that's why our pack enjoys unlimited PTO and a hybrid setup. Spend 3 days collaborating (and getting puppy play time) in our dog-friendly office, plus 2 days working wherever you and your dog feel most productive
- Growth + rewards: We believe in rewarding great work with competitive salaries and comprehensive compensation packages. For eligible US-based roles, we offer BARK equity so you can share in our company's success. Consider it a well deserved treat for helping us grow
- Office dogs (+BYOD): Dogs aren't just allowed at BARK – they're essential co-workers! Bring your own dog (BYOD) to work or come make some new furry friends. Our office is designed for both human and canine collaboration
- Treats (of course): For your pup, a complimentary BarkBox every month full of toys and treats! For office-based humans, cold brew is on tap and meals are catered weekly
- Benefits + beyond: We invest in your long-term happiness with comprehensive 401k matching, generous parental leave, and benefits that help your whole pack thrive
Company HQ
Financial District, New York, NY
Leadership
Matt Meeker
(Co-Founder, Executive Chairman & CEO)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky.
Salary benchmarks
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