Senior Lifecycle Marketing Manager, Propel
$160-190k
Financial services and products for low-income Americans
Be an early applicant
Financial services and products for low-income Americans
101-200 employees
Be an early applicant
$160-190k
101-200 employees
Company mission
To enable Americans with low income to improve their financial health.
Role
Who you are
- This role requires left and right-brain thinking — you must be experienced at (1) developing thoughtful strategy, (2) running rigorous experimentation and analysis, and (3) leading with empathy while communicating clearly with our users through compelling storytelling and expert-level channel best practices
- 5+ years of B2C lifecycle marketing experience with a proven track record of driving retention, revenue and LTV results
- Extensive experience building end-to-end mobile lifecycle marketing strategies across multiple channels (email, push, SMS, etc.), from conceptualization to measurement
- Expertise in A/B testing, segmentation, and personalization to enhance user engagement and retention
- Strong proficiency in Braze. Experience with Customer.io, Iterable or similar MAP/CEPs are acceptable. SQL, Amplitude, MMPs (like Appsflyer or Branch), Figma, and Excel modeling are also highly desired
- Experience working cross-functionally with PMs, marketing, engineers, and designers in a fast-paced environment and managing competing priorities
- Excellent communication and presentation skills, capable of conveying complex strategies and results to stakeholders at all levels
- Curiosity: you’re always looking for new ways to find solutions to complex problems
What the job involves
- As the Senior Lifecycle Marketing Manager at Propel, you’ll focus on the end-to-end user journey strategy and lead our lifecycle marketing efforts to drive acquisition, engagement, and retention
- Set the vision and strategy for lifecycle marketing. Own the end-to-end user journey strategy and craft comprehensive plans to engage with users at every stage
- Build compelling, strategic campaigns. Lead the design, development, and execution of email, push, and in-app marketing campaigns, both one-off and evergreen to effectively communicate with our users
- Prioritize and execute thoughtful experimentation. Propose, design, and launch experiments that drive engagement, conversion, and retention
- Define and measure lifecycle marketing metrics. Develop reporting to illustrate the impact of growth initiatives. Bring a data-driven approach to establish goals and ensure that we are measuring, experimenting, and improving them
- Own the lifecycle marketing tool stack. Help build our marketing tech stack to ensure we have the right tools, data, and infrastructure to communicate and measure results
- Serve as an LCM subject matter expert. Provide consultation and best practices across the company to support cross-functional projects. Institutionalize customer comms best practices and maintain a higher bar for quality
- Manage & collaborate with stakeholders. Work across multiple product squads, collaborating with marketing, product, design, and engineering teams. Manage competing priorities to effectively execute your strategies
Our take
SNAP (Supplemental Nutrition Assistance Program) benefits are used by millions of Americans, but the scheme has long been hampered by a lack of innovation or digitization. Propel offers instant access to balances, plus local offers and discounts, and support in finding work. It also provides a free debit card that can be used for everyday shopping, bills, savings, and online transactions.
Formerly known as Food Stamps, SNAP benefits can be a hassle to use, with some recipients still having to make phone calls to gauge their budget. Propel's users can keep track of and manage their government-provided SNAP benefits from its mobile app, Providers, enabling low-income Americans to make use of this critical safety net more easily.
The Providers app has been used by upwards of 5 million of a potential roughly 40 million people who use SNAP benefits, showcasing both the current reach of the company and how much space it has in which to grow. With a presence in all 50 states, as well as some territories, Propel raised $50 million in 2022 which it is using to expand its debit card services, widening its reach to a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2024
$3.5m
GRANT
Mar 2022
$50m
SERIES B
Total funding: $88m
Company benefits
- Remote-first: Team members work remotely across the US. We also have offices in Brooklyn, Salt Lake City, and San Francisco. We bring everyone together once or twice a year
- Generous benefits: We cover up to 99% of the premium for medical, dental, and vision. We also have 16-week parental leave, 20 vacation days, and 401k matching eligibility on day
Company values
- Mission-driven excellence: We aim for quality in our craft, because our mission—and our users—deserve nothing less
- Progress over perfection: We believe in the power of small improvements that build over time. We take pride in progress
- Listen first: We approach our work with humility and admit that there's a lot we don't know
- Propel each other: We win and learn as a team. We grow by pushing each other to do our best work
Company HQ
Downtown Brooklyn, NY
Leadership
Jimmy Chen
(Founder & CEO)Having studied at Stanford, they worked for 2 years as a LinkedIn Associate Product Manager, before spending a further 2 in the same position at Facebook. They left to co-found Propel in May 2014.
Jeff Kaiser
(Co-Founder & COO)Graduated from Yale University with a B.A. in Political Science and Government. Before co-founding Propel, they were a Project Manager at Dalberg Global Development Advisors.
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