Influencer Marketing Manager, Sonos
Advocacy Programming
Wireless audio experience company
Job no longer available
Wireless audio experience company
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide music lovers with the tools to enjoy their favourite sounds anywhere, any time.
Role
Who you are
- 8+ years of relevant work experience in PR, marketing, or communications
- 3+ years of influencer marketing experience with consumer, lifestyle, entertainment or content brands
- You’ll need to be a collaborative, cross-functional project manager and flawless executor with a keen eye for detail and an understanding of how a brand or product experience authentically connects to the things people care about
Desirable
- Experience overseeing or partnering with brand social media and/or brand PR teams
- PR or brand agency experience (5+ years preferred)
- Experience managing agency relationships, including partnering with media buying agencies to build and refine amplification strategy with regional counterparts
- Demonstrated strategic thinking skills and an ability to turn a brand strategy into a narrative that is relevant to consumers
- Comfort in ambiguity and a willingness to to be entrepreneurial in your thinking - big picture and attention to detail
- Outstanding communication skills -- in person and in writing, your knowledge, expertise, creativity & agility inspire the confidence & followership of diverse audiences, including senior leadership
What the job involves
- Serve as a member of the comms leadership team
- Foster and evolve the global advocacy strategy in partnership with our regional counterparts who own execution of the program in market
- Infuse programmatic rigor and KPI management in programs and outputs, laddering up results and learnings
- Partner with in-market PR leads to support advocacy programming
- Work well upstream of launch cycles to understand brand and product stories and their application in strategy
- Work with all marketing functions to ensure strategy and briefs are well planned and actively integrated with overall marketing plans
- You will be responsible for helping to bring Sonos’ brand and products to life via brand advocates a.k.a. influencers
Our take
Sonos is a highly reputed global manufacturer of top tier speakers. Since being founded in 2002 it has become a market leading audio product brand, partnering with over 100 music service companies and putting products in nearly 11 million households worldwide.
Sonos' strong brand reputation has seen it carve out space in a competitive market alongside giants like Amazon and Alphabet, who are similarly targeting the connected audio home market. Sonos have perhaps been smart in keeping their product selection relatively modest, focusing instead on strategic partnerships that embed their products across different markets. They are, for example, partnered with Audi to provide their first in-car sound system.
As companies began adopting remote and hybrid work, Sonos benefitted from a period of increased consumer focus on refitting the leisure and work facilities of their homes. This includes speakers and smart speakers, which account for the vast majority of Sonos revenue. This trend is only set to continue, with the global home audio market expected to exceed $70 billion by 2030. As a market leader, Sonos is in good stead to continue its sustained growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2013
$25m
LATE VC
Jun 2012
$135m
SERIES F
Total funding: $227m
Company HQ
Lower State, Santa Barbara, CA
Leadership
Tom Conrad
(CEO)Tom has been part of Sonos since 2017, becoming CEO in 2025. Previously, he was the CEO of Zero Longevity Science and the CPO of Quibi.
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