Lifecycle Automation Manager, theSkimm
$100-110k
Female-focussed news and lifestyle website
Job no longer available
Female-focussed news and lifestyle website
101-200 employees
Job no longer available
$100-110k
101-200 employees
Company mission
TheSkimm's mission is to succinctly give women the information they need to make confident decisions.
Role
Who you are
- Bachelor's or advanced degree in marketing, business, or related field
- Experience with segmentation in Customer Data Platforms, bonus points for direct experience with Segment
- Experience with Customer Relationship Management platforms and Email Service Providers, bonus points for direct experience in SailThru
- 5+ years of experience in lifecycle marketing, email marketing, or related fields
- Proven track record of driving growth and revenue through lifecycle marketing campaigns
- Strong analytical skills and experience with data-driven decision-making
- Excellent communication and collaboration skills
What the job involves
- Develop and manage CRM marketing campaigns (email, push, SMS, etc) across various stages of the customer journey, including welcome, activation, retention, and reactivation
- Analyze data and provide insights to optimize campaigns and drive performance
- Test and experiment with new channels, formats, and tactics to drive growth
- Work closely with cross-functional teams, including product, engineering, and design, to drive growth
- Build and maintain strong relationships with external partners, including agencies, vendors, and technology partners
- Develop and implement strategies to increase user engagement, retention, and lifetime value
- Develop and manage marketing automation workflows to increase efficiency and effectiveness
Our take
The rapid growth of the internet has given rise to unprecedented access to online information, but this has not been entirely positive. The sheer mass of competing news websites has led to politically-charged, inaccurate, and sensationalist media publishings becoming commonplace. Yet, the demand for feminist and non-partisan news that truly contributes to daily life is higher than ever.
TheSkimm provides a female-focused news and lifestyle website, publishing content regarding the latest news, financial advice, mental wellness tips, and other lifestyle content. The company differentiates itself from competitors by ensuring all information provided is genuinely helpful to the daily lives of women, achieved by checking that each piece is well researched, transparent, and without political motivations.
Whilst the company will face fierce competition from other female-focused content sites, TheSkimm has recognized that many such sites are tabloids, compromising the validity and usefulness of contained information. Through its focus on accurate publishing and content value, the company hopes to enrich the lives of women by ensuring that they always have the information to make life decisions comfortably.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2019
$12m
SERIES C
May 2018
$12m
SERIES C
Total funding: $40m
Company benefits
- Unlimited vacation policy and generous holiday observances
- A hybrid working model with flexibility for remote work
- Comprehensive insurance plans and commuter benefits
- Auto-enrollment into a MassMutual 401(k) plan starting on your first day and employer contribution available after one year of employment
- Rewards for every work anniversary
- One month paid sabbatical after your five year anniversary as a full-time employee
- 18 weeks of paid parental leave (adoption, fostering and surrogacy included)
- Bereavement leave for pregnancy loss
- Phased return to work schedule availability
- Flexibility based on parental schedules
- Access to family building and fertility benefits
- Flexible and broad-scale child support program
- We honor Sacred Time in our workplace
- We have aligned company “time off” during the summer to truly allow for us all to break from our work at the same time
- We offer fitness membership reimbursement
- One Medical Membership is included with our benefits
- Competitive salary and equity packages
- Complimentary access to theSkimm’s suite of membership products and swag
- The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter
Company HQ
Flatiron District, New York, NY
Leadership
Carly Zakin
(Co-CEO & Co-Founder)Experience as Associate Producer of Sirens Media and NBC Peacock Productions. Founder and Head Consultant of HigherWrite since 2011.
Danielle Weisberg
(Co-CEO & Co-Founder)Experience as Assistant Editor for The Daily Beast. Associate Producer for NBC News from 2010 to 2012.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job