Vice President of Global Product Marketing, Datasite
$200.4-360.5k
SaaS provider for the M&A industry
Open for applications
SaaS provider for the M&A industry
1001+ employees
Open for applications
$200.4-360.5k
1001+ employees
Company mission
To empower the dealmaking community to work smarter and faster.
Role
Who you are
- 12+ years of progressive experience in product marketing, with at least 5 years in a senior leadership role in B2B SaaS; fintech or M&A experience strongly preferred
- Deep familiarity with the Pragmatic Framework, combined with the flexibility to adapt to a highly fluid and collaborative environment
- Proven success building and leading high-performing teams across multiple disciplines (e.g., product marketing, CLM, CI, pricing)
- Track record of delivering strategic impact through pricing, GTM strategy, customer lifecycle execution, and thought leadership content
- Analytical rigor with the ability to translate market signals into compelling strategy and action
- Strong executive presence and communication skills, with experience presenting to C-level audiences and board-level stakeholders
- Bachelor’s degree in marketing, business, or related field required, MBA or advanced degree preferred
What the job involves
- Datasite is the leading SaaS provider for the M&A industry, empowering dealmakers worldwide with technology that simplifies the most complex transactions. We are seeking a Vice President of Global Product Marketing to lead and scale a world-class product marketing organization
- This role spans strategy, execution, and cross-functional influence - bringing products to market, optimizing commercial performance, and shaping our narrative through differentiated positioning, proprietary insights, and lifecycle engagement. If you are a hands-on, visionary leader who thrives in a high-growth, high-stakes environment, we want to hear from you
- Strategic Leadership & Vision
- Define and lead the global product marketing strategy, ensuring alignment with business priorities across Datasite and its business units
- Serve as a strategic partner to the CMO, executive team, and cross-functional leaders - shaping product, commercial, and brand-level decision-making
- Champion Datasite’s evolving brand and business architecture, ensuring our “halo brand” connects meaningfully to every product and audience segment
- Team Leadership & Cross-Functional Collaboration
- Build, mentor, and lead a multidisciplinary team spanning product marketing, competitive intelligence, customer lifecycle marketing, pricing/packaging, and proprietary data insights
- Operate fluidly across product, marketing, sales, service, and finance - reflecting the deeply integrated nature of product marketing at Datasite
- Foster strong relationships with Product Management, Marketing, Sales, and Customer Success to ensure go-to-market alignment and long-term customer value
- Go-to-Market Execution & Commercial Enablement
- Oversee product launches, messaging, sales enablement, and adoption strategies across the Datasite suite, including Diligence, Prepare, Acquire, Archive, Pipeline and Outreach
- Own and evolve value propositions, product collateral, internal and external training, competitive positioning, and campaign content
- Collaborate closely with field marketing and sales leadership on persona-specific plays, campaigns, and events - especially in investment banking, private equity, and corporate development
- Customer Lifecycle Management (CLM)
- Partner with marketing, product, and sales teams to design and implement a comprehensive Customer Lifecycle Management strategy
- Align touchpoints across awareness, onboarding, adoption, expansion, and renewal to drive retention, revenue growth, and customer satisfaction
- Apply best practices from fintech SaaS CLM execution to drive measurable impact through segmentation, behavior-based triggers, and personalized content
- Competitive Intelligence
- Scale Datasite’s competitive intelligence program to provide deep, actionable insights across all business units under the parent brand
- Ensure timely delivery of win/loss insights, competitor benchmarking, and market landscape analysis to inform pricing, messaging, and roadmap priorities
- Serve as a trusted advisor to product and go-to-market teams on how to position effectively in a dynamic, highly competitive environment
- Thought Leadership & Proprietary Data Strategy
- Lead the editorial direction and strategy for Datasite’s proprietary data assets, from multi-page, analyst-style reports delivered via newsletters and sales enablement to bite-sized insights for LinkedIn and outbound distribution
- Drive the evolution of this content ecosystem, connecting insights to personas, deals, and market trends to support client engagement and brand authority
- Pricing & Packaging Strategy
- Co-lead Datasite’s Strategic Pricing Committee, owning strategy and implementation of monetization models across the portfolio
- Optimize packaging, licensing models, and price realization through market research, performance data, and field feedback
- Ensure pricing strategies reflect product maturity, customer value, and competitive differentiation
Our take
As M&A deals continue to increase in both size and frequency, key stakeholders have been actively seeking tools to streamline their work. Datasite emerges as a solution. Having transitioned from its original focus on communications, the company now offers a suite of SaaS products tailored for M&A professionals, serving approximately 75% of the leading legal firms in the field.
Benefiting from its extensive experience in the industry, Datasite has successfully transformed into a more contemporary business entity. It has recently introduced highly acclaimed AI-powered technology to assist in deal preparation, asset marketing, and facilitating buy-side acquisitions.
With significant global expansion and strategic acquisitions, Datasite remains committed to enhancing its platform capabilities. Notably, in March 2023, it unveiled Datasite Cloud, specifically designed to streamline every aspect of the dealmaking process within a unified platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Culture and benefits built around work-life balance
- Extensive resources to support physical and mental health
- Employee assistance program
- Generous retirement plans
- Incentives for referring new colleagues
- Learning, training and mentoring programs
- Cross-functional projects
- Stretch assignments to help you progress
- Receive feedback and earn bonuses from peers & managers
- Employee bonding activities
- ESG and charitable team initiatives
Company HQ
Downtown West, Minneapolis, MN
Leadership
Rusty Wiley
(President & CEO, not founder)Before joining Datasite, Rusty held various executive roles at IBM Corporation, most recently, as General Manager, Banking & Financial Markets. Upon joining Datasite in 2014, Rusty led the successful transformation from a communications and print-related business into a global M&A SaaS technology company.
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