Revenue Operations Manager, Unacast

Unlike Facebook and Google, which collect user data from their own products, Unacast relies on a network of data supplier partners that provide GPS signals. This allows companies to understand where their customers shop, how far they drive to get there, and even how long they spend in certain locations.

In 2022 its expanded its data solution to include UK trends, opening up a valuable new market for the business. Unacast has grown to become a major player in the location insights market, processing over 15 billion data points each day from more than 10 million users globally.