Co-Founder & Chief Marketing Officer, FoodLabs
Sleep Health Consumer Brand
Venture studio and investor
Open for applications
Venture studio and investor
21-100 employees
Open for applications
21-100 employees
Company mission
To have a positive impact on the future of food, nutrition, and health.
Role
Who you are
- You’ve been part of the D2C trenches. You understand e-commerce, performance marketing, creative testing, CRO, and lifecycle inside out. You think creatively but measure everything. You move fast. You make decisions
- Strong passion for sleep health and a deep commitment to our mission
- Pre-experience in high-growth D2C startups with a proven track record in growth and brand building
- Strong creative instinct: can brief, write and test ad concepts that convert
- Comfortable operating in ambiguity and speed - creating structure where there is none
- A founder mindset: ownership, urgency, and a lean mindset; excited to get more done with less with AI
- Native or fluent English proficiency (additional languages are a bonus but not necessary)
- Already based in London and ready to commit to an early-stage startup and all that it entails
What the job involves
- Dendro Health is building a direct-to-consumer sleep health platform focused on long-term results - powered by clinical research, behavioural science, and technology. The first founder (ex-SellerX, startup operator, and growth leader) is now looking for a true co-founder - someone who wants to build this from the ground up and shape its future
- You’ll be building a brand that combines clinical insight, consumer psychology, and creative growth. Every experiment you run, every message you craft, and every customer you acquire will shape the DNA of this company
- This is a true founder seat - not a functional role. You’ll have full ownership - define the strategy, execute the plan, and build the machine that scales Dendro Health into a household name. You will:
- Own all marketing levers across organic, paid ads, and partnerships
- Refine the go-to-market strategy, positioning, and channel roadmap from scratch
- Build and scale paid social, influencer, and CRM programs with clear ROI tracking
- Lead A/B testing and conversion optimization across offers, creatives, and pricing
- Manage marketing budgets and performance data with financial discipline
- Develop and implement acquisition and retention strategies that drive profitable growth
- Build and lead a lean, high-performance team focused on speed, data, and creativity
- Collaborate with other departments to strengthen customer experience and brand consistency
- Own every growth lever across organic, paid, and partnerships
Salary benchmarks
Our take
FoodLabs is a Venture Capitalist investor and venture studio that focus on intellectual property and scalable business models toward a more sustainable food industry.
The company has adopted its mission after its founder felt the food industry was treated as one of the most relevant industries for human health but as one of the most irrelevant industries to the climate. The food industry’s contribution to greenhouse emissions is huge, hence this mission is as urgent as ever.
FoodLabs also closed its new early-stage fund called Food Fund, which will help European innovators create positive change. It also releases important reports such as "Food For Climate" in 2023, which explores the impact of FoodTech startups on the environment. There are countless other opportunities for FoodLabs to help improve food sustainability and the company will do so with its purpose-for-growth approach.
Steph
Company Specialist at Welcome to the Jungle
Company
Company HQ
Mitte, Berlin, Germany
Leadership
Christophe Maire
(Founder & Managing Partner)Previously founded txtr and gate5 AG, acting as CEO, and High Tech Center, acting as Managing Director.
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