CRM Lead, MARCHON
Growth & Marketing
£45-65k
2-3 days a week in office (Harpenden, London)
Fitness lifestyle brand
Job no longer available
Fitness lifestyle brand
21-100 employees
Job no longer available
£45-65k
2-3 days a week in office (Harpenden, London)
21-100 employees
Company mission
To empower people to unlock their full potential and raise the standards of what's possible.
Role
Who you are
- 3+ years in lifecycle, CRM or email marketing, ideally with 0 to 1 experience
- Experience in either subscription fitness/training apps or supplements, wellness or DTC e-commerce. Both are a significant advantage
- Deep hands-on expertise with Klaviyo, Customer.io or equivalent, plus familiarity with Shopify.
- Comfortable in the data. You pull your own numbers, build cohort views and prioritise with evidence
Desirable
- Bonus: Genuine AI fluency in your daily workflow, and you can show the output
What the job involves
- Own lifecycle performance across both verticals: activation, retention, upsell, cross-sell and LTV, with clear reporting on lifecycle revenue, cohort behaviour and retention curves
- Build, test and evolve the lifecycle flows across the app and e-commerce, running a steady drumbeat of experiments that measure incremental impact
- Plan and execute the campaign calendar: sales, product launches, drops, seasonal moments and educational sends across email and push
- Build segmentation and personalised journeys off real behavioural and purchase data across both platforms, not static schedules, and own deliverability, list hygiene and sender reputation
- Own lifecycle content end-to-end, from copy to design direction, making sure every send positively adds to the MARCHON brand
Application process
- Apply with your profile
- Video call with Head of HR
- Video call with Head of Growth
- CRM Task
- Onsite Interview
Salary benchmarks
Our take
As the UK fitness industry continues to grow, MARCHON has created a wide-reaching fitness brand to meet the lifestyle needs of increasingly health-conscious consumers.
The company operates gyms, offers online training and sells fitness products such as apparel and supplements. Its approach is not only to supply products but to support a lifestyle of "limitless growth, strength, and achievement" for its customers.
Operating in a growing space means that MARCHON has great potential for growth. The company already has four gyms and a broad range of training, product and merch options - and with the UK's strong and growing appetite for fitness, further growth for the company seems inevitable.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Enhanced Parental Leave
- Enhanced Sick Leave
- Hybrid Working - 2 days per week in office
- Free gym membership at all MARCHON Gyms
- £400 gift card each year for MARCHON Supplements & Apparel
Company values
- Dedication: We show up every day with relentless commitment, continuously improving every detail. From training to innovation because excellence is earned, not given.
- Connection: We cultivate deep relationships with our team, customers, and community, creating an environment where people feel seen, supported, and empowered to push their limits together.
- Bravery: We embrace challenges with courage, refusing to settle for the status quo. We dare to push boundaries, evolve, and take bold action in pursuit of progress.
- Innovation: We never settle. From training to technology to supplementation, we engineer smarter, more effective ways to help people reach their full potential.
Company HQ
Harpenden, UK
Leadership
Oliver Marchon
(Founder & CEO)Oliver is a former professional rugby player turned founder of MARCHON.
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