Integrated Campaigns Marketing Manager, Benchling

• At least 3+ years of demand generation experience, preferably in integrated marketing
• Solid knowledge of demand generation funnels and tactics used to drive growth
• Proficient in Salesforce as well as Pardot
• Exceptional writing and editing skills

Desirable

• Develop and execute quarterly and multi-quarter integrated campaigns to drive engagement, pipeline, and won revenue, leveraging key channels such as digital ads, email, webinars, social, content syndication, field activities, direct mail, and more
• Own the demand generation and pipeline targets to support revenue goals for our mid-market segment for new business and customer expansion
• Work closely with the product marketing, design, content, customer advocacy, field marketing, sales, and sales development teams, among others, to coordinate campaigns
• Create campaign promotion content, such as copywriting for landing pages, email promotion, and ads
• Identify needs for content and collateral specific to mid-market and work with content experts to drive asset creation
• Working with our marketing operations team, manically analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings