Director Digital Marketing & Demand Generation, Fullscript
Salary not provided
Expert level
Remote from Canada
Digital health platform
Job no longer available
Digital health platform
501-1000 employees
HealthcareB2BEducationWellbeing
Job no longer available
Salary not provided
Expert level
Remote from Canada
501-1000 employees
HealthcareB2BEducationWellbeing
Company mission
Fullscript's mission is to help people get better.
Role
Who you are
- If you're excited about driving measurable business growth with a team of passionate, data-driven professionals who excel by prioritizing ruthlessly, testing relentlessly, celebrating rapid iteration, and supporting one another, Fullscript could be the perfect fit for you!
- 10+ years of marketing experience, with a minimum of 3 years in a leadership role
- Demonstrated experience in revenue-focused demand generation and digital marketing, preferably in the B2B2C SaaS / Tech-enabled services industry
- Proven experience building acquisition funnel programs and metrics frameworks
- Experience in setting up attribution models for LTV optimization
- Strong leadership skills with a proven ability to inspire, motivate and retain a team
- Excellent communication skills, with an ability to articulate complex concepts clearly
- Embodies a test-and-learn mindset with a keen eye for growth opportunities
- Adaptable to constant change, growth, and new challenges
- An analytical mindset, with the ability to leverage data and metrics for decision-making
- Proficiency in WordPress, SEMRush, Crazy Egg, Google Analytics, User Testing, MixPanel, and Asana
What the job involves
- We are looking for a Director of Digital Marketing & Demand Generation to own our acquisition strategy and increase brand awareness
- This role offers a unique opportunity to significantly influence our growth trajectory by closely aligning marketing strategies with the company’s overarching business objectives
- Oversee Digital Marketing Partner and Budget: Manage and collaborate with our digital marketing partner, ensuring effective coordination and alignment with overall marketing goals. Take ownership of the digital marketing budget, strategically allocating resources for maximum impact and return on investment
- Top of the Funnel Lead Generation Expertise: Showcase deep expertise in the top of the funnel (TOFU) lead generation activities by optimizing lead channels and investments. Employ data-driven insights to refine lead generation strategies, focusing on capturing and engaging high-quality leads that align with our target segments
- Revenue-Driven Demand Generation: Design, execute, and optimize comprehensive demand generation strategies aimed not just at lead generation but also directly contributing to the company's bottom line. This includes working with product marketing on defining target segments, establishing key marketing channels, and developing impactful messaging and positioning with the creative team
- Lead Generation: Develop and manage multi-channel lead generation campaigns, such as top of funnel events, co-marketing, social media marketing, content marketing, and webinars. Collaborate closely with the Lifecycle Marketing team on lead nurture and quantifying lead quality and conversion
- Website Optimization: Oversee the evolution of our websites focused on conversion rate optimization, lead capture and SEO
- Leadership and Mentorship: Act as a "player coach", directly contributing to marketing activities while also guiding and mentoring the marketing team. Foster a culture of collaboration, innovation, and high performance within the team
- Competitive Analysis and Market Understanding: Closely partner with the product marketing team to maintain a deep understanding of the competitive landscape, customer needs, and market trends to inform marketing strategies
- Innovative Technology Integration: Working with the Marketing Operations team to stay at the forefront of marketing technology advancements, integrating AI-powered tools, into the marketing strategy to optimize campaigns and enhance the user experience
Our take
Canadian-based Fullscript is a digital health platform that helps over 70,000 practitioners build positive patient relationships to deliver better patient care.
The platform enables users to prescribe and manage the use of the best healthcare supplements and offers access to over 20,000 practitioner-grade products from hundreds of brands. This enables practitioners to design fully personalised plans for their patients.
The company has raised impressive funding since its conception, which has been invested into expanding its business across North America and developing more tools to serve its customers, aided through partnerships with further brands.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2021
$240m
LATE VC
May 2019
$25m
SERIES B
Total funding: $273.1m
Company benefits
- Reach your wellness goals with our benefits plan, discount on practitioner-grade supplements, and company-wide health and wellness programs
- Our dedicated DEIB Council ensures we advocate for equality and encourage positive change within ourselves and the community. We value the unique qualities and perspectives of our team
- You choose your own office with our Wherever You Work Well approach. Whether that’s in-person or at home, teams aren’t defined by geography. Output, not location, is our success metric so we also offer a flexible approach to your working hours, vacation, and personal days
- We empower each other to grow with lunch and learns, lean in circles, show-and-tells, and more. Everyone has something to learn and something to teach so we pride ourselves on growing as a team
- We're not just a company — we're a community. Team lunches, weekly town halls, birthdays, parties, and clubs are an essential part of our community and culture
- The health of our people relies on the health of our planet. We are certified carbon-neutral, taking our first big step in creating a more sustainable future
Company HQ
Centretown, Ottawa, ON
Leadership
Kyle Braatz
(Co-Founder & CEO)Previously co-founded Simply Story Videos and founded Typically Canadian Group. Served as CRO for Scotiabank.
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