Partner Marketing Director, Gympass
US and Canada
$137-150k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
Employee fitness & wellness platform
Be an early applicant
Employee fitness & wellness platform
1001+ employees
Be an early applicant
$137-150k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- The ideal candidate will have extensive experience in developing and leading multi-channel marketing strategies, as well as exceptional leadership skills, and a proven track record of managing successful partner programs
- General business acumen beyond marketing is also a key element for the position
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
- 8+ years of strategic marketing experience
- Fluent in English
- Based in NY, and/or with easy access to our NY office to meet with stakeholders and team members
- Proven experience in leading and mentoring teams
- Strong track record in creating and implementing a marketing strategy to support commercial goals
- Previous experience in working directly with SVP level executives
- Strong analytical skills and a data-driven approach to marketing strategy and execution
- An appetite for and experience in leveraging AI to enhance productivity and scale marketing requirements
- Exceptional communication and presentation skills
- Ability to work autonomously in a fast-paced, dynamic environment
- Growth mindset - commitment to continuous learning, experimentation and improvement
- Knowledge and experience of the US fitness and wellness industry is an added advantage
- We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that 8+ years of strategic marketing experience is required for this role
What the job involves
- We are hiring a Partner Marketing Director to our Partner Marketing team in New York!
- As the Director of Partner Marketing for the US and Canada, you will play a pivotal role in upholding our commitment to our partners (gyms and studios) that we will Grow Stronger Together
- You will report to the Global Head of Partner Marketing, and become a strategic partner to the Head of Partnerships in the US, and will develop close working relationships with industry leaders, authorities and associations
- You will join the US leadership team, working closely with the leaders of other verticals of our business and the country leader
- Strategic Marketer: Develop and execute the partner marketing strategy for the US, working closely with the Global Head of Partner Marketing and US Head of Partnerships to drive network growth and partner success
- Cross-Functional Collaboration: Collaborate closely with other departments such as Product Development, MarTech, Content Marketing, Revenue Marketing Corporate Comms and Partnerships to ensure a seamless partner experience and message
- Executive presence: Present to and collaborate appropriately with SVP Level executives and stakeholders to align strategic vision and direction
- Audience Champion: The voice of Wellhub Partners within our US organisation - championing our partner value proposition and ensuring a partner-centric approach is upheld across the business
- Hands-on Involvement: Be a player-coach by actively participating in partner marketing initiatives. Roll up your sleeves and work alongside your team to identify and implement the most efficient ways to acquire, engage and retain partners in your markets
- AI Thinking: Apply AI-powered tools and analytics in developing marketing strategy and leveraging for enhanced productivity and scale, with a focus on partner engagement and growth
- Budget management: Management of a significant budget to drive our market positioning and deliver exponential value to our strategic partners
- Team Leadership: Lead and mentor other high-performing partner marketers. Build a collaborative and results-driven culture with both the marketing and partnerships teams. Additionally, you will be responsible for hiring top-notch marketing talent
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company HQ
South Village, New York, NY
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
Salary benchmarks
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