Demand Generation Lead, Lilt
+ Equity
More information about location
AI solution for enterprise translation and content creation
Job no longer available
AI solution for enterprise translation and content creation
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
To make the world's information accessible to everyone regardless of where they were born or which language they speak.
Role
Who you are
- 7+ years overall experience
- 3+ years of high growth B2B demand generation or growth marketing experience
- Experience designing and managing effective digital marketing programs within a fast-paced, B2B software company
- Expertise gathering, understanding, and analyzing data - and optimizing for results
- Big picture thinking and meticulous attention to detail--you’re able to quickly understand overall business objectives, create a well-aligned marketing strategy and drive yourself and your team towards execution
- Experience with Google Ads and LinkedIn Ads; experience with Facebook Ads and other paid channels a plus
- Experience with demand generation tools, CRMs, and marketing automation software
- Proven ability to learn quickly about new technologies, industries, market dynamics, and buyers
- Strong initiative, high attention to detail and quality, and the ability to make decisions autonomously
- BA or BS degree (MBA is a plus)
- All US employees are required to be vaccinated per Lilt's Company policy (some exceptions may apply)
What the job involves
- We're looking to hire a Demand Generation Lead to build, own, and lead Lilt's demand gen program
- This person will play a foundational role in planning, building, executing, reporting on and optimizing Lilt's marketing programs to companies around the world. Your mission will be to grow the top of funnel and drive high-quality leads for our sales team by building and executing a demand generation strategy. You will:
- Own the end to end process of lead acquisition, nurturing, and maturation via paid ads, email marketing, webinars, and other channels
- Own our marketing analytics and reporting, creating reports and dashboards to track performance and forecast results
- Work closely with sales to help improve and support the prospecting process, including account-based marketing
- Build our demand generation function and team, including setting the strategy, systems, workflows, channels, and anything else needed to create a high-performing demand generation team
- Plan and execute marketing programs to support our pipeline goals
- Develop and implement end-to-end global programs including: email, webinars, nurture campaigns, web copy, content syndication, and landing pages
- Execute multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage
- Manage and optimize our paid search, social, retargeting, & display campaigns
- Experiment with new channels to continually evaluate additional opportunities for growth
- Partner with sales to ensure quality lead delivery and proper follow-up, consistently identifying areas for improvement and optimization
- Manage agency and contractor relationships and budgets
- Build the team
Our take
Widely available tools like Google Translate are not fit for complex, operationally intense processes that require expert translations. Manual methods of yesterday can't scale with the volume of digital information produced in the world today. Lilt works with companies, schools, and government agencies to provide AI-powered enterprise language translation. Lilt’s platform combines a translation management system and neural machine translation with human language experts to create a “human-in-the-loop” approach.
While companies like AI Translate offer intelligent machine translations, they still have linguists fine-tune and correct the texts afterward. With the Lilt platform, AI and humans work in collaboration through the text together, with the AI making real-time sentence suggestions and the linguist reviewing them immediately. This collaboration creates 3-5x better efficiency compared with traditional human-only translation services, aiding in Lilt's substantial rounds of funding.
Clients such as Asics, Canva, and Digital Ocean use Lilt technology for urgent campaigns and large-scale localisation projects. Recently, Lilt launched its V3.5 translation models, which improve quality by 15% to 20%, significantly enhancing translation accuracy and efficiency. Additionally, Lilt appointed a new Chief Revenue Officer to propel growth and scale, emphasising its commitment to expanding its market presence and improving its services further.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES C
May 2020
$25m
SERIES B
Total funding: $91.9m
Company benefits
- Compensation: Meaningful equity, 401(k) matching, and flexible time off plus company holidays
- Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, plus FSA/DFSA, HSA, and Commuter benefits. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability
- Paid parental leave is provided after 6 months
- Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle
Company HQ
Emeryville, CA
Leadership
John DeNero
(Chief Scientist)Earned a PhD in Computer Science from the University of California, Berkeley. Previously Teaching Professor at UC Berkeley for 7 years and Senior Research Scientist at Google for 4 years.
Spence Green
(CEO)Earned a Ph.D. in Computer Science from Stanford University. Previously Research Assistant - Computer Science at Stanford University for 6 years and Fellow at XSeed Capital for 1 year.
Salary benchmarks
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