Product Marketing Lead / Director, Zeotap
Customer data platform
Job no longer available
Customer data platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To revolutionise the world of customer intelligence by empowering marketers to leverage customer data while putting privacy and security first.
Role
Who you are
- 10 years of experience in marketing and product marketing
- 5 years of working experience in martech
- Familiarity with Customer Data Platforms (CDP) is a strong plus
- In-depth knowledge of the online marketing technology (martech) and advertising technology (adtech) space
- Expertise in collaborating with technical teams, including engineering, product, and data science
- Strong analytical and strategic thinking skills, with the ability to translate complex technical concepts into compelling customer benefits
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and create impactful marketing content
- Results-oriented, with a proven ability to drive demand generation and achieve marketing KPIs
- Experience with CRMs and marketing automation tools
- Self-motivated and capable of working independently
- Creative flair with meticulous attention to detail
- Previous experience in a fast-paced, high-growth environment
What the job involves
- Zeotap is looking for an ambitious and experienced Product Marketer who can effectively translate a big vision into impactful customer-facing messaging and take this world-beating product to new markets
- As a valuable member of our Marketing team, you will take charge of driving Product Marketing initiatives at Zeotap, leveraging your expertise to propel our success
- You will collaborate closely with marketing, product, sales, and customer success teams, to ensure the success in the market of 2 Zeotap product's: Zeotap CDP and Zeotap Data
- Craft compelling and differentiated messaging and positioning for the CDP product, tailored to various customer segments and industries
- Lead the creation of marketing collateral, sales enablement materials, and presentations to effectively communicate the value of the CDP and Data products to both internal teams and external stakeholders
- Develop and execute comprehensive go-to-market strategies for the CDP product, including target market analysis, value proposition creation, pricing strategies, and launch plans
- Collaborate with the Product team to understand the product roadmap, features, and capabilities, translating technical concepts into customer-centric benefits
- Partner with Sales teams to provide them with the necessary tools and resources to effectively communicate the value proposition of the CDP product to customers
- Monitor market trends, competitive landscape, and customer feedback to inform product positioning and identify opportunities for differentiation
- Build and maintain strong relationships with industry analysts, thought leaders, and partners to enhance the visibility and credibility of the CDP and Data products
Our take
Zeotap is a next-generation Customer Data Platform helping companies better understand their customers. This allows them to better predict their needs to create deeper relationships, encourage repeat custom and supercharge revenue.
The company uses matrix-based prioritisations, intelligent decisions, and strict data audits to make sure that its clients are supplied with only the most accurate data. Its platform was built for speed, but this focus on using only the finest data is what makes it a one-stop-shop for marketers worldwide.
Zeotap has received industry recognition and secured some lucrative partnerships over the years. It has also raised significant funding, the latest of which will support the company in its accelerated path to profitability.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2024
$25m
LATE VC
Sep 2021
$11m
SERIES C
Total funding: $118.1m
Company benefits
- Family leave
- Employee discounts
- Your equipment of choice
- Career advancement - grow your career in a complex and dynamic ecosystem that never stops evolving
- Work/play synergy - be part of an inspiring work culture in which we celebrate achievements together
- International teams - with offices spanning three continents, we’re naturally home to a multicultural and diverse team
- Trust and transparency
- An exciting mission
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Daniel Heer
(Founder & CEO)Daniel founded and served as MD of MyFaible before 5 years at Vodafone in Düsseldorf. In April 2014, he left his role at AppLift to found Zeotap, where he has served as CEO ever since.
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