Senior Lifecycle Marketing Manager, When I Work

• 5+ years working in a data-driven marketing environment
• Experience building lifecycle marketing campaigns to drive conversion and retention across multiple segments
• Experience creating integrated marketing campaigns using a multi-channel strategy
• Analytical with a proven ability to leverage data and uncover opportunities
• Proven ability to execute and report on targeted e-mail, in-app messaging, and/or push notification A/B tests
• Hands-on email marketing software experience
• Strong team player who is able to lead and execute projects from conception to completion

Desirable

• As the Senior Lifecycle Marketing Manager you will be responsible for converting trial signups into loyal, happy customers. You will create integrated marketing programs that leverage email, in-app messages, and SMS, to educate, encourage, and support users throughout their journey
• You’ll work with a talented team of designers, copywriters, and developers to build best-in-class campaigns that drive self-service touchpoints that lead to “aha” moments
• Own the full customer lifecycle strategy, bringing it to life through multi-channel campaigns, leveraging various automation and marketing platforms
• Partner closely with internal teams to leverage marketing automation to support organizational priorities
• Generate cross-organizational excitement for, and alignment on, lifecycle efforts
• Forecast, track, and report on campaign effectiveness and KPI impact
• Continually seek out new opportunities to move the needle against primary KPIs
• Leverage customer insights to build personalized and impactful campaigns

• Resume (including months/years of employment for each position)
• Cover letter including:
• An overview of your existing experience
• A convincing reason why you’d like to work at When I Work