Director of Growth Marketing, CommerceIQ
$147-210k
5 days a week in office (Mountain View, CA)
Machine learning and automation platform
Be an early applicant
Machine learning and automation platform
501-1000 employees
Be an early applicant
$147-210k
5 days a week in office (Mountain View, CA)
501-1000 employees
Company mission
CommerceIQ's mission is to empower brands to move from analog to algorithms.
Role
Who you are
- 8+ years of B2B marketing experience, including at least 4 years managing enterprise ABM and digital demand generation programs
- Proven track record driving pipeline and revenue growth in enterprise SaaS or AI environments
- Deep expertise in digital marketing (social, referral, email, and paid channels) and campaign automation
- Strong analytical mindset with experience in marketing analytics, attribution, and ROI measurement
- Hands-on familiarity with marketing automation, CRM, and ABM platforms (HubSpot, Salesforce, 6sense, Demandbase, etc.)
- Exceptional collaboration, communication, and leadership skills
- Entrepreneurial mindset and ability to thrive in a fast-paced, growth-stage environment
What the job involves
- The Director of Growth Marketing will own the strategy and execution of multi-channel growth initiatives focused on enterprise account engagement and pipeline creation. This role focuses on blending ABM precision with scalable digital programs across social, referral, email, and web
- You will lead a cross-functional team responsible for building awareness, nurturing relationships, and driving pipeline from our highest-value accounts
- Architect and execute a global Account-Based Marketing strategy focused on target enterprise accounts and strategic industry segments
- Partner with Sales leaders and RevOps to prioritize target accounts, and align campaigns with deal stages
- Orchestrate personalized, multi-channel ABM plays that include digital, content, executive events, and 1:1 experiences
- Lead the planning, execution and optimization of digital campaigns across LinkedIn, referral programs, and email nurture journeys to drive awareness and pipeline
- Build an integrated digital strategy that amplifies ABM efforts — leveraging both paid and organic channels to reach enterprise audiences
- Collaborate with content and design teams to develop compelling creative and messaging for each stage of the buyer journey
- Implement A/B testing, audience segmentation, and automation workflows to improve campaign performance and conversion rates
- Track performance across channels and continuously optimize for engagement, pipeline contribution, and ROI
- Work closely with Sales, SDR, Product Marketing, and RevOps teams to align messaging, targeting, and follow-up across all campaigns
- Ensure consistent brand and narrative across every customer touchpoint — from awareness to retention
- Work with RevOps team to ensure data is captured to ensure attribution can be accurately reported
- Define and monitor KPIs across ABM and digital campaigns (engagement rates, pipeline velocity, conversion, CAC)
- Leverage CRM, marketing automation, and ABM tools (Salesforce, HubSpot, 6sense, etc.) to track and optimize performance
- Use intent data, predictive analytics, and customer insights to prioritize outreach and personalize experiences
- Produce weekly campaign performance insights
- Build, mentor, and lead a high-performing growth marketing team specializing in ABM, digital campaigns, and analytics
- Manage vendor and agency relationships to expand campaign reach and effectiveness
Our take
CommerceIQ is an omnichannel eCommerce management platform that leverages machine learning, analytics and automation to increase user sales. By deriving and aggregating in-depth insights from sales, marketing, and competitor intelligence data, its software then generates recommendations and automates actions to fuel growth.
Having started out primarily on Amazon where it’s now an Advertising Partner - partially due to CEO Guru Hariharan’s previous with the online retail giant - the company has since expanded to cover Instacart, Target and Walmart, and has recorded exponential growth in recent years, with both revenue and customers doubling in 2021. Kellogg’s, Nestle, Colgate and Whirlpool are all customers, a fact which would have contributed to a recent investment boost.
Not long ago, CommerceIQ joined the unicorn club and is investing its 2022 capital into accelerating the development of its unified retail eCommerce management platform. With the worldwide eCommerce growth expected to hit $7.4 trillion by 2025, and the company’s position as an aid for legacy companies rather than a disruptor, further success looks increasingly likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$115m
SERIES D
Jun 2021
$60m
SERIES C
Total funding: $195.5m
Company benefits
- Learning & Development - Growth is important. That’s why we provide a dedicated learning budget to support your growth and development
- Competitive Pay - Come join our team and you’ll receive a generous benefit package that takes care of your family and you, including Medical, Vision, and Dental insurance, a 401K and more
- Equity - At CommerceIQ, you’ll have skin in the game with our equity awards. When we win, you win
- Unlimited PTO - We believe in creating an environment that helps you be your absolute best, whether it means taking a break to climb Mt. Rainier or pampering yourself on a cruise
- Work/Life Balance - Every last Friday of the month is off! We know there is a time to work and there is a time to leave work behind. At CommerceIQ, we offer flexible hours
Company HQ
Mountain View, CA
Leadership
Guru Hariharan
(CEO)Started out as a Researcher at IBM. Was Manager of Amazon Seller Services and Director and GM of Global Marketplace Experience at eBay.
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